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#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

by Christian Neri  |  
May 13, 2016
  |  1,526 views

Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.

This week's 'Skim will also fill you in on Facebook's promise to make Messenger bots more useful with analytics, give you the latest on LinkedIn's plans to rival Facebook's Instant Articles, and tell you all about the first feature-length film that debuted on Snapchat.

Skim to stay in the know!

Amazon launches platform for user-generated videos

Taking on YouTube and Vimeo is a tall order, but if anyone is ambitious enough, it's Amazon. Amazon Video Direct came via a surprise announcement on Wednesday, and the service officially launches the company into the user-generated video market.


AVD, as they call it, lets users upload content to Amazon's Prime Video and earn royalties based on the number of hours streamed, and to monetize it with advertisements or by making the content available to rent or own. The launch of the service follows the introduction of standalone Prime Video subscriptions, which start at $8.99 per month.

Publishers already signed up include Mashable and Conde Nast Entertainment, making us think the tool is aimed more at professionals than your mainstream YouTube user, but the service opens the door to creators from all walks of life.

1. Facebook bets on bots despite criticism, says analytics are coming soon


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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