This week's all about ads, ads, and more ads. Major players, including Facebook, Pinterest, and Instagram, introduced new ad products, and Snapchat debuted its ad application programming interface (API), which will for the first time allow businesses purchase ads on the platform via third parties.
We'll also discuss Microsoft's acquisition of LinkedIn, let you know what social network just pulled ahead of Twitter in popularity for advertisers, and dive into Facebook's struggle to stop criminals and terrorists from livestreaming their crimes. Skim to stay smart!
Snapchat launches an ad API, plans to bring ads to user-generated Stories
It may have just wrapped up its latest $1.8 billion funding round, but the ephemeral-messaging app apparently can't slow its roll. Snapchat just announced the launch of its advertising application programming interface, dubbed Snapchat Partners, through which it will sell 10-second ads on its platform via third parties for the first time ever.
Take the first step (it's free).
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