This week's keyword: imitation. Instagram surprised everyone by essentially integrating a copy of Snapchat within its app (with one major advantage), and Facebook and Twitter took a play straight out of YouTube's book to attract the platform's well-known creator influencers.
We'll also give you the latest on Facebook's exploration to monetize Facebook Live, dive into the Twitter Ads Manager revamp that's certain to make things easier for your campaign optimization, and fill you in on LinkedIn's late but better-than-never foray into video.
Skim to stay ahead of your imitators!
Introducing... Instagram Stories
The Facebook-owned app has now officially adopted the 10-second, disappearing video or photo format, and the feature works just like Snapchat's Stories. However, there's one major difference: Instagram Stories appear right at the top of your old feed within the existing Instagram app, which means users have no need to build up a separate fan base in a new app.
Behind the effort is Instagram's desire to increase sharing on the platform, a difficult task seeing as it is notorious for playing host to everyone's only most polished selfies and travel pics. Stories gives users a less-prized shelf where they can place all of the moments of their days, and it gives brands the ability to share more content without appearing spammy on the traditional feed.
With some exceptions, such as a lack of geofilters and stickers and the inability to see who screenshots your Stories, Instagram's take on the format copies Snapchat, and the feature has already begun rolling out. Even the company's CEO said Snapchat "deserved all the credit." Have you tested it out? What do you think?