This week's keyword: imitation. Instagram surprised everyone by essentially integrating a copy of Snapchat within its app (with one major advantage), and Facebook and Twitter took a play straight out of YouTube's book to attract the platform's well-known creator influencers.

We'll also give you the latest on Facebook's exploration to monetize Facebook Live, dive into the Twitter Ads Manager revamp that's certain to make things easier for your campaign optimization, and fill you in on LinkedIn's late but better-than-never foray into video.

Skim to stay ahead of your imitators!

Introducing... Instagram Stories

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri