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#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

by Christian Neri  |  
August 12, 2016

This week's all about expanding access, from both consumer and brand perspectives. Facebook flipped a switch that lets the social network evade ad blocking technology, but it also gave consumers new powers to control the ads they receive and the companies they're targeted by.

We'll fill you in on Twitter's new vision for Twitter Moments, give you the latest on Snapchat's freshly inked deal that will bring big TV show content to the platform, and set you up with a way to track multiple social accounts—and their analytics—on a single, insight-rich dashboard.

Skim to stay ahead of the rest!

Facebook will bypass adblockers with new ad preferences, give consumers more power

Zuckerberg has a new trick up his sleeve. Facebook has a launched a new feature that it says thwarts ad-blockers' ability to tell whether a post is sponsored or unsponsored, meaning the hundreds of millions of people currently using ad-blocking technology might be out of luck if trying to bypass ads on the platform.

However, Facebook is also introducing new ad preferences that put consumers much more in control, allowing them to opt out of targeted ads from certain brands, as well as see which brands have their contact information on file.

Although this might appear as bad news for brands, it could be beneficial, with marketers no longer wasting ad spend on users who have no interest in their products or services. Times are a ch-ch-changing!

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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