This week's all about Snapchat's taking over the reins of the social media scene, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will start building hardware, such as augmented reality glasses.

The 'Skim will also give you the scoop on Google's attempt to socialize shopping, let you in on Twitter's latest attempt to monetize Periscope for advertisers, and share four great ways to target business prospects using Facebook ads. Skim to stay in step!

Snapchat ad revenue to reach nearly $1 billion in 2017

Snapchat is poised to take in nearly $1 billion in ad revenue next year according to eMarketer, an incredible projected increase over the $366 million in ad revenue anticipated this year.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri