Instagram blends Periscope and Snapchat for new ephemeral livestreaming and messaging features; Facebook launches a plan to fight fake news, and needs all of you to help; all about Houseparty, the livestreaming app making a splash; Russia bans LinkedIn over data war; five mistakes to avoid in B2B social media marketing; how chatbots fit into an SMB marketing mix; 10 Facebook marketing tips for the holidays; and much more...
Skim for your Thanksgiving-week heaping helping of social media news and views!
1. Instagram launches live video streaming with a twist: disappearing photos and video
Facebook is adopting the best of Snapchat and Periscope to Instagram, with the introduction of live video and messages—both with an ephemeral twist. That's right, Instagram users and brands will now be able to livestream on the platform; but, unlike Facebook Live and Periscope, Instagram livestreams won't be saved and can't be replayed. But users can search for the best live videos streaming at any given time with a newly curated Explore page.
Don't feel like posting your Instagram Story for all your followers to see? No worries, you'll also soon be able to send a Story update to only a few close friends if you'd like. But, like Snapchat, they'll disappear after your followers view them twice. The two new features are rolling out to users on iOS and Android in the next few weeks.
This means a whole new platform for businesses to streamline their livestreaming strategy. Get ready!
2. Mark Zuckerberg releases seven-point plan for defeating fake news