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This question has been answered, and points have been awarded.
Amusement Park Rides - Tagline Help!
Posted by Anonymous on
10/8/2004 at 6:17 PM ET
Our primary product is interactive amusement park rides, not thrill rides, but rides that small children can ride and enjoy with grandparents, and that teenagers enjoy because they offer a competitive element. We also build animatronics, and interactive museum displays. We've been in business since 1977.
Our target market is amusement parks of all sizes. We want the tagline to say that we draw families to the park, which our clients value. In fact our clients tell us that they see family appeal is one of our strengths.
Some taglines we've tossed around:
First in Family Fun
Creating Family Fun
Inventing Family Fun
Dynamic Family Attractions
10/8/2004 at 7:03 PM
Hi 14sierra ,
Here's two for consideration --
We Build Family Attraction
Family Attraction is Mission One
Peter (henna gaijin)
10/8/2004 at 9:10 PM
SteveB's are good, as is your last one "Dynamic Family Attractions ". I guess I like the word attractions, as it says what you do, where the first three you posted didn't really say that (and 2 are tag lines that your customers could use also).
10/9/2004 at 12:46 AM
I really like We build Family Attraction but...
Popular family games and rides.
The worlds most popular attractions.
Amusements for the whole family.
Keeping families entertained since 1977
Keeping families ammused since 1977
Quality family ammusements
10/9/2004 at 7:11 AM
As I understand:
a. Your clients are amusement parks
b. You want to let your clients know that your products will attract families
If this is so, than here's some suggestions:
To furnish your park with family magnets
Furnish your park with family attractions
If you want to amuse families, let us amuse you!
An amusement park for amusement parks
Take a ride with us, and you're gonna' need a lotta' hotdog stands!
10/9/2004 at 1:08 PM
You are selling equiptment for rides – so include the transportation element.
Safety is a big element in kiddie rides – that is a must include to.
Safely transporting your customers to FUN
10/9/2004 at 6:52 PM
what comes to mind with me is.
" entertaining since 1977 "
" Enjoy it "
10/10/2004 at 8:44 AM
how about these
"Fulfiling Family Fun since 1977"
"Fulfiling Family Frolicing since 1977"
"Binding Families With Fun since 1977"
"Binding Families with Fun"
"Creating Family Bonds with Fun"
10/10/2004 at 2:55 PM
Your tagline depends on the company name. If you have rides / amusement etc in the name, then you probably do not want to repeat these in the tag line.
Here are some options:
Safe, fun attractions
Attractions that work
Family fun attractions
10/11/2004 at 4:30 AM
14Sierra, you can think about these until teh cows come home, the important thing is that you choose one and stick to it through all your branding (internal and external), and ensure its backed up in all your marketing communications and client interaction.
I personally like your first option ... "First in Family Fun", although its probably more of an operator line that a supplier one, it explains what your position is EXACTLY.
10/11/2004 at 12:51 PM
"A whole lotta fun for the whole family"
10/11/2004 at 8:03 PM
14 Sierra, your question is not clear whether you are looking for a corporate tag-line, i.e. one for the company, to be used across the whole range of products, or one for a specific ride.
Having spent over ten years leading the marketing for a multi-national arcade group and then for an indoor theme park developer, I must admit to being a bit biased against the "Family Fun For Everyone" type of value proposition which is so bland as to be irrelevant to teenagers and young adults, incommunicable to sub-teens, and targeted only at parents of small children in my view.
You need to get far more targeted at the niche audiences that you cater for. You know who they are, and they certainly are not some homogeneous group classifiable as "Families", you need to segment far more specifically at ride promotion level.
So for the sake of this exercise, I'm assuming corporate, since you gave no details about a specific ride/experience or target segment, and I';m assuming your target here is amusement park ride operators and equipment buyers, not riders.
In which case the ride experience itself is almost irrelevant, as owner/operators are more concerned about throughput per hour, operating and maintenance costs, whether they can charge an add-on premium, or whether the ride is considered part of the gate-ticket price.
So the corporate tag-line might need to focus on issues like:
Faster moving lines. Better bottom line.
Your accountant will be screaming with excitement too.
If you are looking for more of a consumer/rider-orientated tag-line, we need to know more about what you're offering, e.g.:
Q: Are your rides like the Showscan or Iwerks models using moving base seats, or the minivan-sized cabin models like the Thomson or Hughes Venturer where the whole cabin moves?
If motion base inside a fixed room with a big screen, I think the value proposition is somewhat different than the cabin type.
The feeling of claustrophobia in a cabin-type simulator greatly heightens the apprehension, excitement, and potential for nausea!
The higher comfort levels of a motion-base theatre seat in a fixed room are more family-friendly and enhanced by the potential to use a bigger, whole field-of-vision screen.
If you make the cabin-style attractions, I would use a tag-line along the lines of :
Taking the whole family to the edge. And bringing them back again.
Keep telling yourself it's only a ride!
While with the more theatre-style presentations I would go with something along the lines of a sticker I saw in a hotted-up old car:
Sit down. Buckle Up. Hold On. Scream.
Plush seats. Sweaty Palms.
Gee, answering this question makes me realise how much I enjoyed the leisure/entertainment business!
Hope this helps.
10/12/2004 at 9:13 AM
Great answer Chris! and agree about the focus of the tagline.
Assuming, your clients still want the 'family appeal' value then you can also try:
"(Brand Name) Exhilarating Families for Fun since 1977 - Here we go again!"
"(Brand Name) Exhilarating Families for Fun - Here We Go Again!"
"(Brand Name) Family Attractions that Keep Them Coming Back for More"
"(Brand Name) Interactive Family Attractions - Thrilling Customers Since 1977"
"(Brand Name) Amusement Rides families can't help wanting to go on again and again"
Hope these help.
10/13/2004 at 4:37 AM
We went through a potential chance of name and tagline at an old company I worked for, I talked to some of the guys that were there at the same time, beause we worked with an agency that had a method for working these out.
We can't remember exactly, but names and taglines start off functional (i.e. "Because we are Better") and then turn (if branding and recoignition allow) to more abstract names (i.e. "Because").
There are exceptions to the rule, mobile operator Orange, used that name on launch, but backed it up with a huge branding campaign, so got away with it.
Stage 1: Competitor Analysis
Write down your competitors tagline and determine where they are on a Functional to Abstract scale, if most of them are either functional or abstract, that allows you to position yourself either them same or differentiate.
Stage 2: Tagline development
Once you know where your tagline (or name) should be, work on some examples.
Stage 3: Screening
Screen them for common use / trademarks etc
Stage 4: Testing
Test some of the names with focus groups, see how they fit, and feedback, common problems etc.
Really start to look at the strength and weakness of each tagline in detail.
Stage 5: Creatives
You should now have some taglines associated with your name/market/offering that get positive feedback and well liked, live with one or two of the faves, play with them creatively, explore how they work with your business, are they effective in what they want to do ?
I hope this helps a little.
10/13/2004 at 5:59 PM
Because what you do is not easy to explain in one line I wonder if you would be better to capture the imagination so they might take the time to explore...
Sally Corp - Like NOTHING you've ever seen before
Sally Corp - There is nothing like us
Sally Corp - Innovation in animatronics and dark rides
Sally Corp - We're just a bunch of big kids - with robots
Sally Corp - Be afraid
Sally Corp - It's a thrill
Sally Corp - truely remarkable fun
Sally Corp - truely remarkable animatronics
Sally Corp - a world where anything is possible
Sally Corp - your dreams - our animatronics
Sally Corp - if innovation your talk
My favorite is...
Sally Corp - Why don't we just grow up!
10/13/2004 at 6:37 PM
That should have read
Sally Corp - if innovation could talk
10/13/2004 at 7:13 PM
Action Reaction Interaction Attractions
I also thought it would be fun do an ad that simply read...
"This IS a real job mum!" - sallycorp.com.au
Yep I'll go now... Michelle
10/5/2006 at 12:12 PM
I have an Idea but dont know if it will work
If you want it
Just email me at
10/5/2006 at 12:14 PM
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