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What Works in 2011: Content Marketing

What Works in 2011: Content Marketing

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you already manage a content marketing program or you’re just testing the waters, this is must-read research. more

Research Surveys and Reports
  • What Works in 2011: Content Marketing
    What Works in 2011: Content Marketing
    Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results. more
  • What Works in 2011: B2B Marketing
    What Works in 2011: B2B Marketing
    With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat. more
  • Research Spotlight: Twitter
    Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data). more
  • Research Spotlight: Facebook
    Research Spotlight: Facebook
    Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Reflects 2008-2010 data. more
  • Digital Marketing Factbook
    Digital Marketing Factbook
    The Digital Marketing Factbook features six chapters offering the most relevant research on social media marketing, email marketing, e-commerce, search marketing, and mobile marketing. Reflects 2009 data. more

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