Marketing Automation Management

Using marketing automation platforms, organizations can design, manage, and automate everything from email to multichannel campaigns. And because it can be integrated with your existing technology, these platforms offer a measurable, end-to-end view of your marketing activities.

Our 18-page how-to guide, Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed, will help you understand the capabilities of marketing automation and how to use them.

You will learn how to...

  • Understand the capabilities of marketing automation
  • Determine the right automation system for your needs
  • Recognize how artificial intelligence is changing how we use marketing automation
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KEY DETAILS

  • Release Date: August 31, 2017
  • Element: Management
  • Topic: Marketing Technology
  • Price: $0

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