Using marketing automation platforms, organizations can design, manage, and automate everything from email to multichannel campaigns. And because it can be integrated with your existing technology, these platforms offer a measurable, end-to-end view of your marketing activities.

Our 18-page how-to guide, Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed, will help you understand the capabilities of marketing automation and how to use them.

You will learn how to...

  • Understand the capabilities of marketing automation
  • Determine the right automation system for your needs
  • Recognize how artificial intelligence is changing how we use marketing automation
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  • Release Date: August 31, 2017
  • Element: Management
  • Topic: Marketing Technology
  • Price: $0


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