Though you may pursue a long list of online tactics and myriad channels, ultimately your website is your company’s most powerful marketing tool.

Whether you’re building a website from scratch or optimizing an existing one, approach the project with the mindset of plan first, execution second. Your planning process should be purposeful and thorough. Our 51-page how-to guide, The Serious Marketer’s Guide to Creating a Website That Works, is dedicated to exploring what it takes to develop and operate a website that works for your company.

You will learn how to...

  • Build your website with purpose
  • Set up a solid platform
  • Design for the customer experience
  • Create lead-capture and nurturing plans
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KEY DETAILS

  • Release Date: May 18, 2017
  • Element: Plan, Create, Analyze
  • Topic: Websites
  • Price: $0

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