Inbound marketing is the process of helping prospective customers find your company, often before they are actively looking to make a purchase, and then progressively turning that early awareness into brand preference, knowledge of your products and services, and a buyer’s journey that ultimately leads to booked revenue for your business.

In this 20-page how-to guide, Inbound Marketing: The Art of Attraction, you’ll learn the fundamentals of inbound marketing, from understanding your value to cementing your relationships with content.

You will learn how to...

  • Establish a sound plan
  • Develop interactive content for each stage of the buying cycle
  • Distribute your content to maximize its reach
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KEY DETAILS

  • Release Date: November 16, 2017
  • Element: Plan, Create, Communicate
  • Topic: Demand Generation
  • Price: FREE

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