'The content marketers post to social media often is not greeted with comments or likes or even disdain, but with something akin to crickets—that silence that says, "this isn't working."
Except that it is working—not for all, but certainly for some. And the difference doesn't come down to luck; it's the result of a grounded, strategic approach, which you'll learn about in our 61-page guide, The Marketer's Guide to Social Media Content.
You will learn best practices and new ideas for social content, including how to...
- Understand audience preferences and establish your strategy accordingly
- Design content for engagement
- Develop and champion your goals, stimulate action, and optimize results
