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REPORTS AND GUIDES
Lead Gen: Building & Maintaining Key Relationships
Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.
We've partnered with our friends at NetLine to bring you this 38-page guide that's filled with unique insights and solutions to the challenges lead generation marketers are facing as well as easy-to-follow tips for building and enhancing your lead generation engine.
From the first steps of wooing your prospective lead to nurturing and building a lifelong relationship, you'll find a list of helpful tools to use (along with some free trials), as well as new advice for marketing in a post-pandemic world.
Whether you're looking to kick start a brand new project or just want to take your existing process up a few notches, you won't want to miss this. Download Lead Generation: Building & Maintaining Key Relationships today!
In this guide you'll learn:
Why the funnel is an outdated way of viewing lead gen (and what to use instead)
How intent data can maximize your marketing budget and sales performance
How to use infographics to drive qualified leads
What to do after you've generated a lead
Release Date: July 27, 2020
Topic: Account-Based Marketing, Demand Generation
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