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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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A Close Look at Retargeting and the Programmatic Marketer

Over 1,000 marketers were surveyed and retargeting data from over 11,000 US advertisers was analyzed and compiled in this report, giving a comprehensive look at the current state of retargeting.
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The Agency's Scale Problem

Get tips and tactics for selecting the right project management platform that can help facilitate and enable growth.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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