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Let's Get Visual Visual!

Getting visual is easier than you think. Download this ebook today.
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Decoding Predictive Marketing: An Introductory Guide

Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
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The Essential CMO Guide to an Agile B2B Marketing Plan

Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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Creating an Optimal User Experience for Global Website Visitors

Tips and best practices for companies building a global brand across multiple languages.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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