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12 Strategies for Improving Conversions

This ebook explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers on your B2B website.

Modern Marketing Essentials Guide to Social Marketing

Learn the five pillars of social medium success with this essential guide.

Measuring the Effectiveness of Your Content Marketing

The free guide provides a 5-step process to measuring your content marketing effectiveness so you can prove its impact on the bottom line.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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