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Using SMS for Marketing: A Beginner's Resource

This in-depth ebook offers everything you need to know about social login and the future of consumer identity. This buyer's guide offers the basics for SMS, one of the simplest forms of communication, and how businesses can use it to interact with their customers to boost satisfaction and sales.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Mobile Optimization Best Practices

Valuable insight into mobile optimization, different approaches, best practice considerations, and practical applications for effective mobile strategies.
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Crimes in Survey Design

This easy-to-read ebook offers close look at the heinous crimes of survey design and how you can get on the path to survey success.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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