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The Definitive Guide to Marketing Dashboards

Download this free guide to learn the five secrets to creating powerful and effective marketing dashboards.
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Interactive Content + Marketing Automation

Download this free ebook to learn 10 ways you can use interactive content to boost your marketing automation performance.
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The Three Core Impacts of Predictive Marketing

Download this free, ultimate guide to learn to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.
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The CMO Solution Guide for Building a Modern Marketing Organization

Download this free guide to learn how 20 top CMOs are transforming their marketing organizations to meet the demands of the modern digital age -- and how you can too.
MarketingProfs Article

Six Smart Tactics for Dealing With the Economic Downturn

This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
MarketingProfs Article

Endurance Training: Five Brand-Building Exercises

When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
MarketingProfs Article

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
MarketingProfs Article

'Value' Does Not Equal Low Price: How to Deliver Real Value to Your Customers

Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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