This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
The comprehensive guide delivers the fundamentals of B2B content marketing—from best practices to measurement—for building customer engagement and loyalty.
This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their ... more
When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - ... more
Every day, we are reminded that providing value to customers is a surefire route to success. True enough. But do you know what that really means? The concept of customer value ... more
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