MarketingProfs Store: B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
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B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
This research explores how Web 1.0 and Web 2.0 methods are used for lead generation, lead nurturing and customer retention. It also provides guidance for B2B marketers going forward by sharing the experience and practices of the most successful companies.
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