Social media is redefining the way we market to consumers and business prospects. Major brands are increasingly using Twitter, Facebook, blogs and other channels to reach customers in a deeper, more cost-effective manner than traditional advertising allows.

While social media is growing, many companies are reluctant to invest in it because they haven’t figured out how to measure return on investment (ROI). Our case study collection, Social Media ROI Success Stories, gives you the inside scoop on how 11 companies are tracking and analyzing social media campaigns. As this report highlights, many are making strong headway in quantifying their initiatives and measuring their public relations efforts.

This report will help you understand how to measure social media and PR efforts. You’ll also walk away with a greater comprehension of how companies are using social media monitoring to improve a wide range of initiatives, from customer service and prospecting to brand reputation management.