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MarketingProfs Store: Guides

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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Modern Marketing Essentials Guide: Data Management

Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
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30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer

This whitepaper profiles today's distracted consumer and offers actionable tips to capture attention and increase conversions.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Demand Gen Pro's Cookbook: Tasty Tips from Marketing's Master Chefs

This collection of demand gen success recipes will help you craft customer-approved dishes.
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Quick Guide to Successful Content Marketing

Supercharge your engagement strategy today with tips from leading content marketing experts.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Post-Production Game Plan: How to Distribute, Promote, and Repurpose Your Content for the Win

This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win.
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Go Mobile or Go Home: How to Transform Your Marketing With Mobile

This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
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Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win

This 10-page mini-guide will allow you to dig in and learn how to think strategically about your competitors' next moves and the most effective ways to respond and stay one step ahead.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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Picture Perfect: How to Manage Your Brand's Online Reputation

This 26-page guide will give you a step-by-step walkthrough of how to help your company foster credibility and dazzle in brand search.
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