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MarketingProfs Store: Guides

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Boost ROI with Enterprise Collaboration

This whitepaper offers insight into how enterprise collaboration software can help you harness the collective intelligence of your company to boost productivity and business.
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Building a Web Presence Team from the Ground Up

This whitepaper can help you build an agile, effective web presence management team that lets you respond to your constantly changing customers with the content they want to consume.
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5th Annual Look Book

See how today's most forward-thinking brands are using innovative executions, smart content, and mobile awareness to engage and delight customers.
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The Rise of the Customer Marketer

This guide is chock full of insights, recommendations, and resources from those who live, work, and breathe for the customer.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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Picture Perfect: How to Manage Your Brand's Online Reputation

This 26-page guide will give you a step-by-step walkthrough of how to help your company foster credibility and dazzle in brand search.
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Once Upon a Marketing Message: How to Craft Stories That Sell

This 27-page guide will teach you step-by-step how to choose an appropriate story for your audience and goal, and tell it in a way that captures their hearts and minds.
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Facebook Marketing: 10 Keys to Lasting Success

It seems like every time we figure things out on Facebook, Zuck and the gang change it up and throw a monkeywrench in the works. We've had enough and have decided to do something about it. No, we're not ditching Facebook. We've found the source of lasting Facebook success, and we've decided to share it with you.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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