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MarketingProfs Store: Research

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5 Steps to Launching An Employee Advocacy Program

Discover how to create a successful employee advocacy program to expand your footprint in the digital marketplace.
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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Modern Marketing Essentials Guide: Data Management

Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
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30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer

This whitepaper profiles today's distracted consumer and offers actionable tips to capture attention and increase conversions.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Demand Gen Pro’s Cookbook: Tasty Tips from Marketing’s Master Chefs

This collection of demand gen success recipes will help you craft customer-approved dishes.
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Quick Guide to Successful Content Marketing

Supercharge your engagement strategy today with tips from leading content marketing experts.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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The Modern Market for Market Research

Market research is no longer a tactic isolated to the largest corporations with the biggest budgets. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
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What Works in 2011: Content Marketing

Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results.
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What Works in 2011: B2B Marketing

With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
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Research Spotlight: Twitter

A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
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Research Spotlight: Facebook

Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Reflects 2008-2010 data.
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