Scaling Your Event Program for ROI : MarketingProfs Reports and Guide

From webinars to in-person events, plus hybrid and on-demand content, respondents to this study say they're planning an average of 263 internal and external events this year.

And while profitability is important, the top three priorities are growth-driven: scaling organizations' meetings and events programs, increasing awareness and demand, and growing pipeline and revenue.

How are they doing it?

Discover how companies are using technology and internal Centers of Excellence (COE) to improve their event ROI in this free download.

In it, you'll discover how to:

Improve your ability to measure performance and demonstrate ROI
Deliver consistently personalized audience experiences with a Center of Excellence
Support consistent execution across your teams with access to best practices, standardized branding and data management, and best-fit technology

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KEY DETAILS

Release Date: April 22, 2024
Sponsor: Cvent
Topic: Event Marketing, Martech
Price: $0

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THIS REPORT IS SPONSORED BY:

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Cvent’s suite of products can automate and simplify the entire event marketing and management process and can help maximize the impact of your in-person, virtual, and hybrid events.