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Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]

by Brent Walker  |  
October 4, 2011

There are two sides to everything... including our brains. (And you thought it was just a lump of gray matter.)

Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left or the right brain.

When writing for radio, which side should we appeal to? The answer is three minutes away:

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

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Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website

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  • by DH Tue Oct 4, 2011 via web

    Can't get this video to work and I am on a cable connection with tons of bandwidth. Takes forever to download and plays in fits and starts

  • by Vahe, MarketingProfs Tue Oct 4, 2011 via web

    Hi, DH.

    Sorry it's not working for you. Maybe another program that's running is in conflict with it. You might also try using a different browser. I'm on a cable connection, too, and it's working fine for me.

  • by CB Wed Oct 5, 2011 via web

    not working for me either. Same as DH.

  • by dg Tue Oct 25, 2011 via web

    same here, it keeps pausing off and on.

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