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Tuesday, October 05, 2021

📋 Table of Contents

1. Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results

2. 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

3. What's Ahead? Four Marketing Execs Discuss the Future of Marketing sponsored webinar

4. 10 Web Design Trends for 2022

5. Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?! sponsored

6. Find Your People MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
article
Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully. »
Marketers Are Bringing B2B Email Strategies to... Television!
sponsored
Marketers Are Bringing B2B Email Strategies to... Television!
Audience targeting has evolved. You can now transform your email lists into targetable audiences on Connected TV, giving you direct access to these valuable viewers on the biggest screen in the house. Discover how it works. »
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
research
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research. Check out the study findings. »
sponsored webinar
What's Ahead? Four Marketing Execs Discuss the Future of Marketing
It's time to think hard about the future of marketing—what the role of marketing teams will be, which channels and platforms are becoming more or less important, and what the latest data predicts for the industry. Join us to find the best way forward. »
10 Web Design Trends for 2022
infographic
10 Web Design Trends for 2022
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design. Check out the infographic. »
sponsored
Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?!
Building winning digital experiences isn't easy. It's even harder when your tech stack limits you instead of giving you choices—even as customer expectations keep changing and evolving. So what kind of digital experience platform (DXP!) do you need? Get this Gartner report (free!) to help you figure it all out. »
Find Your People
MarketingProfs B2B Forum
B2B Forum online is just days away, and it's jam-packed with ways for you to connect with other B2B marketers: speed networking, topic-based roundtables, post-session huddles, and more!
Check out the program
Profs Picks
sponsored
Email is your go-to tactic... because it works. Now imagine it could work even better... because you aren't forced to deal with crowded inboxes, aggressive filters, or prospects who just don't open your emails. How? By reaching the people on your lists via Connected TV! You can now serve unskippable TV ads to your email list members while they stream their favorite shows—ensuring you connect with the people you need to reach. And because CTV is a digital channel, it comes with reliable cross-device measurement. You can track when people see your ad and the actions they take afterward—from visiting your website to filling out a form or converting. Discover how CTV can work for you.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Terminus Acquires Zylotech, Launches Terminus Customer Data Platform to Improve the Accuracy of B2B Go-to-Market Data MarTech Series
National Forest Foundation and Seattle-Based B2B Marketing Agency UviaUs Announce Partnership The Street
The Conference Board Appoints Ivan Pollard to Lead Marketing & Communications Center PR Newswire
RollWorks Continues Record Business Growth, Names Mihir Nanavati to President MarTech Series
Emlen Raises $4.2M Toward Netflix-Style B2B Operation PYMNTS
ActionIQ Releases Comprehensive B2B Customer Data Platform Solution MarTech Series
Reachdesk Wraps Up $43M to Expand Its B2B Gifting Marketplace TechCrunch
B2B Payments Platform Verto Raises $10M PYMNTS
Upcoming Events
OCT
7
[Webinar] What's Ahead? Four Marketing Execs Discuss the Future of Marketing
45 minutes | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
OCT
19
[Webinar] Digital Analytics' Impact on Your Marketing and Business: What You Need to Know
45 minutes | sponsored by Cvent
OCT
21
[Demo] Meltwater's Media Intelligence Platform
45 minutes | sponsored by Meltwater
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