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Together with leading performance TV platform
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Thursday, December 2, 2021
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| MarketingProfs event |
| Marketing Planning Friday Forum |
| The year is winding down, and many of your "plans" probably involve eggnog and fruitcake. But if you can get even the most basic 2022 marketing plans started before the holiday break, you'll thank yourself! Join us for three expert presentations. » |
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Everyone Wants to Rank
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MarketingProfs B2B Backstage
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| For years, execs have asked one question: "Why aren't we ranking higher on Google?" (Well, that and "How do we go viral?") MarketingProfs community favorite Wil Reynolds will break down what tools you need for your content to rank higher in 2022 and beyond. A PRO exclusive. |
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| Profs Picks |
| sponsored |
| As a B2B marketer, you need every dollar in your budget to count—to work hard at reaching new audiences and nurturing leads. Which is why it's time to consider Connected TV, with its precision targeting and accountable measurement capabilities, which ensure your ads are effective at converting and hitting your KPIs. With CTV, you can even A/B-test TV ads. Performance TV platform MNTN has firsthand experience at testing those capabilities: As a B2B brand, it ran CTV campaigns to reach new prospects with third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| "Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead Magnets, List-Building, Welcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Jivox Announces IQ Blaze, High-Performance Analytics and Data Clean Room MarTech Series |
| Anchor Gets $15M Seed Funding to Expand Its B2B Autonomous Billing Solution TechCrunch |
| OneScreen.ai Names Jeanne Hopkins as Chief Revenue Officer Yahoo Finance |
| Enable.us Raises $4.5M for Its No-Code Virtual Selling Platform for B2B Marketing and Sales Teams AIthority |
| TextUs Secures $22MM Growth Equity Round to Scale Industry-Leading Text Messaging Platform PR Newswire |
| TravelMole Reveals New B2B Messaging, Branding, and Lead Gen Platform EIN News |
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