MarketingProfs Today

Tuesday, June 29, 2021

📋 Table of Contents

1. The Three Pillars of Positive Customer Experiences

2. Not All Is Lost: Third-Party Cookies Remain... for Now sponsored article

3. How the World's Greatest Brands Do Mass 1-to-1 Marketing sponsored webinar

4. Webinar Benchmarks: Promotion and Attendance Trends

5. On-Demand: Guide to Delivering Successful Hybrid Events sponsored webinar

6. Marketing Jobs in 2021: Location and Salary Trends

7. 5 Working Webinars Covering Demand Gen PRO event

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Three Pillars of Positive Customer Experiences
article
The Three Pillars of Positive Customer Experiences
It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars. »
Not All Is Lost: Third-Party Cookies Remain... for Now
sponsored article
Not All Is Lost: Third-Party Cookies Remain... for Now
The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events. »
sponsored webinar
How the World's Greatest Brands Do Mass 1-to-1 Marketing
As a marketer today, you've got to always be listening and engaging with myriad customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing, and here's how you can do it. »
Webinar Benchmarks: Promotion and Attendance Trends
research
Webinar Benchmarks: Promotion and Attendance Trends
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research. Check out findings from this study. »
sponsored webinar
On-Demand: Guide to Delivering Successful Hybrid Events
As physical events become possible again, marketers are wondering how to keep the reach, engagement, and ROI of digital events while adding back an in-person option. Hybrid online/in-person events, done right, can be powerful marketing tools. See how you can leverage them. »
Marketing Jobs in 2021: Location and Salary Trends
infographic
Marketing Jobs in 2021: Location and Salary Trends
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research. Check out the infographic. »
5 Working Webinars Covering Demand Gen
PRO event
Join us this summer for one part workbook, one part webinar, 100% hands-on learning on five demand generation topics: lead magnets, list-building, welcome campaigns, sales campaigns and pipeliines, and nurture campaigns. Attend one, a few, or all. Just make sure to register separately.
Register for the 1st webinar.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
July 13: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
LinkedIn Publishes 'Ready for Business 2021' Magazine LinkedIn
Televerde Announces Partnership with the UK Ministry of Justice and Expands Its Prison Workforce Development Program Internationally PRnewswire
Paystand Accelerates Digital-First B2B Payments With the Launch of Smart Lockbox Businesswire
Retina Wins B2B Marketing Agency of the Year Gold at the 2021 Elevation Awards WFMZ
Shift acquires Techlogico Apex Insight
Upcoming Events
JUN
29
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
JUL
8
[Webinar] How the World's Greatest Brands Do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
JUL
16
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
JUL
22
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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