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Together with email creation, testing & analytics platform
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Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
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B2B Backstage for PRO members
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| Many marketers are rethinking their careers, and leaders should be thinking about how to build their marketing teams for the future. Join renowned speaker and author Carla Johnson to learn how to assemble and lead teams that get results. |
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| Profs Picks |
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| All of us use email for marketing, and 95% of us use open rates as a success metric. But that's about to end. Apple's Mail Privacy Protection will allow Apple Mail users to prevent senders from seeing when and where emails are opened. A lot of our opens come from Apple Mail... so what other metrics should we be tracking? Find out in State of Email Analytics report from Litmus. You'll learn about the metrics other email marketers track—and how they do it. After all, if you want your email campaigns to return the best possible ROI, you need the right performance data and accurate insights. Litmus Email Analytics will help you get both.
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you. |
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we'll move on to list-building, then in the following weeks to welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
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| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Medigus Ltd. Signs Non-Binding LOI to Acquire Controlling Interest in B2B/B2C Electronics Wholesale Distributor The Street |
| Selling Simplified Appoints Thomas Koletas as Chief Growth Officer Yahoo Finance |
| VARStreet Releases WorksLeader to Expand B2B Market Penetration PYMNTS |
| MeritB2B Announces Return of Technology Marketing Exchange MarTech Series |
| ParkHub Acquires CurbTrac to Further Optimize Parking Payments PR Newswire |
| Swiss B2B Proptech PriceHubble Finalizes $34M Round From Digital+ Partners, Latitude Ventures, Others Crowdfund Insider |
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