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Tuesday, August 31, 2021

📋 Table of Contents

1. Why B2B Branding Is More Important Than Ever

2. What to Expect in Your RFP Process for a DAM Solution sponsored article

3. The State of Content Entrepreneurs: Motivation and Pay Trends

4. Optimize Connectivity Between Your Content and Customers sponsored webinar

5. The Benefits of LinkedIn for B2B Marketers

6. Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars sponsored webinar series

7. One More Week to Save on B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why B2B Branding Is More Important Than Ever
article
Why B2B Branding Is More Important Than Ever
Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand. »
What to Expect in Your RFP Process for a DAM Solution
sponsored article
What to Expect in Your RFP Process for a DAM Solution
Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview. »
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Case Study: How Data Integration Made a Successful Pivot Possible During COVID-19
Tech-enabled analytics consultancy AnalytixLive was hit hard by COVID-19 lockdowns. It provided services for live entertainment organizations, but live entertainment was shifting to streaming and social media. See how the company resolved the data challenges of its clients and refocused its own business by using a marketing analytics platform. Read the case study. »
The State of Content Entrepreneurs: Motivation and Pay Trends
research
The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research. Check out the study findings. »
sponsored
Your Digital Marketing Can Produce Measurable Results: Lessons From Revenue Rock Stars
As a digital marketer, you're expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. »
The Benefits of LinkedIn for B2B Marketers
infographic
The Benefits of LinkedIn for B2B Marketers
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust. Check out the infographic. »
sponsored webinar
Optimize Connectivity Between Your Content and Customers
You may have the best content on the planet, but if it's not easily discovered or accessible, it doesn't matter how good it is—no one will see it! In this webinar, learn how to efficiently coordinate and automate steps in your content supply chain to get your content to where it needs to be. »
One More Week to Save on B2B Forum Online
MarketingProfs B2B Forum
We've extended the reduced summer rate for B2B Forum online until September 10 (PRO members, you get it for free!). Grab your ticket to join us for two days of inspiration, insights, and fun!
I want to save!
Profs Picks
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Is your data all over the place? Tired of manually assembling data from different sources into spreadsheets? If you're like most marketers, the answer to both questions is an unfortunate "yes." That's why you need a single source of truth for data, and you need to eliminate manual reporting by automating data integration from various sources—allowing you to use predictive insights to optimize future campaigns. You can be smart with your data. Book a demo now with Adverity to see how. No prerecorded presentation, no hard sell. Just an honest chat about your marketing analytics needs.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
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