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Wednesday, August 04, 2021

📋 Table of Contents

1. Five Tips for Choosing the Perfect Martech Stack

2. Four Proven Methods to Launch Better Marketing Campaigns, Faster sponsored webinar

3. Five B2B Video Marketing Tips to Boost Sales in 2021

4. Next-Level Webinars: How to Elevate Your Virtual Events sponsored guide

5. What B2B Tech Marketers Want From Martech Solutions

6. Build Sales Campaigns That Get Results MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Tips for Choosing the Perfect Martech Stack
article
Five Tips for Choosing the Perfect Martech Stack
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well. »
B2B Marketers, There's Massive, Untapped Potential for You on CTV
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B2B Marketers, There's Massive, Untapped Potential for You on CTV
The rise of Connected TV advertising, with its data-fueled targeting and measurement, opens the door to television for B2B brands and performance-focused campaigns. Discover what's possible with CTV. »
Five B2B Video Marketing Tips to Boost Sales in 2021
article
Five B2B Video Marketing Tips to Boost Sales in 2021
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales with these five tips. »
sponsored webinar
4 Proven Methods to Launch Better Marketing Campaigns, Faster
If your marketing team is struggling to personalize and customize campaigns at scale, you might be missing out on potential customers and revenue. Fix it with better prioritization, better collaboration, and a more efficient workflow. See how you can improve your campaigns. »
What B2B Tech Marketers Want From Martech Solutions
research
What B2B Tech Marketers Want From Martech Solutions
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research. Check out the study findings. »
sponsored guide
Next-Level Webinars: How to Elevate Your Virtual Events
Webinars are more popular than ever, which means more choices for your desired audience—and more competition for you. It's time to reimagine your webinars so you can achieve maximum results. »
Build Sales Campaigns That Get Results
MarketingProfs PRO webinar
Join us tomorrow (August 5) for the next Working Webinar in our Summer Series: Sales Campaigns and Pipelines. In this hands-on experience, you'll learn how to build sales campaigns that engage your prospects and drive them to buy.
Get your ticket
Profs Picks
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Wouldn't it be great if as a B2B marketer you could use TV advertising to reach your audience and drive the KPIs that matter most to your business? Now you can, reliably and efficiently, using Connected TV. CTV's digital tools unlock performance-focused TV advertising for B2B brands. You can use digital audience tools, including targeting third-party and first-party audiences, and you can even upload CRM email data to target those users with CTV creative. You can then track ad impact with cross-device measurement, telling you when an ad is served and watched to completion. Real results—such as website visits, conversions, and order values—can be tied back to TV campaigns. See what you can do with CTV.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns. This week, we cover sales campaigns and pipelines, after which we'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
An awesome tech stack and efficient processes don't mean innovation if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
AUG
5
[Webinar] Four Proven Methods to Launch Better Marketing Campaigns, Faster
60 minutes | sponsored by Adobe Workfront
AUG
10
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
AUG
13
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
AUG
17
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
AUG
19
[Webinar] 10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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