We're splendid at implementing tech stacks. We've got KPIs, OKRs, and NPS down pat. We're working on digital transformation and change management. And yet, we're still struggling to break down silos, create emotionally driven experiences, and deliver high-caliber results.

What if it's not the tech and the processes that are the problem? What if it's the blend of talent we have behind the scenes?

In this high-energy presentation, you'll learn the six archetypes every team needs to deliver truly innovative outcomes. Carla will show you how to go beyond tactics and put the spotlight on talent that consistently performs.

You'll walk away ready to assemble and lead amazing teams. Teams that are able to easily identify customer opportunities, deliver effective critical thinking, and embrace the change mindset that underscores successful and rapid transformation.


This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.

THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO TODAY!

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THIS PRO WEBINAR FEATURES:

Carla Johnson
KEYNOTE

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author of ten books, including her latest: RE:Think Innovation. Consistently named one of the top influencers in her field, her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.

Ann Handley
HOSTED BY

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

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