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Tuesday, September 21, 2021

📋 Table of Contents

1. Five Quick Video SEO Tips to Help More People Find Your Content

2. A Media Data Model: What It Is and Why You Need One sponsored article

3. How Including Links in LinkedIn Posts Affects Engagement

4. How to Navigate the New Era of Field Marketing sponsored webinar

5. People's Customer Service Preferences in Times of Crisis

6. Less Than a Month Until B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Quick Video SEO Tips to Help More People Find Your Content
article
Five Quick Video SEO Tips to Help More People Find Your Content
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. »
A Media Data Model: What It Is and Why You Need One
sponsored article
A Media Data Model: What It Is and Why You Need One
Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model. »
sponsored
Streamline and Improve Your SEO and Content Marketing Efforts
Even knowledgeable and accomplished digital marketers need the right tools for content and SEO tasks—from site audits to keyword research, competitive analysis, topic generation, rank-tracking, link-building, and reporting. See how you can achieve the best possible SEO results. »
How Including Links in LinkedIn Posts Affects Engagement
research
How Including Links in LinkedIn Posts Affects Engagement
Do LinkedIn posts with links or without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages. Check out the study findings. »
sponsored webinar
How to Navigate the New Era of Field Marketing
Field marketers know first-hand how tough the past year and a half has been. But it's time to look ahead and prepare to navigate the new world. By using smart strategies to overcome common challenges and innovations to overcome new ones, you'll find success and exceed your goals.  »
People's Customer Service Preferences in Times of Crisis
infographic
People's Customer Service Preferences in Times of Crisis
In times of crisis people still prefer phone calls for customer service interactions, according to research from CGS. Check out the infographic. »
Less Than a Month Until B2B Forum Online
MarketingProfs B2B Forum
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Join us
Profs Picks
sponsored
Content marketing and SEO are central to digital marketers' responsibilities. From on-page and tech SEO to tracking, competitive research, content generation, social media promotions, advertising, and more, we need the right tools to do our jobs effectively. Semrush's all-in-one digital marketing tool suite can empower you at every step. Featuring large and growing databases of domains, backlinks, and keywords; synchronized integrations that connect with Google tools; and robust exporting and reporting features... these tools tackls all SEO challenges, which is why 7 million people use them. Start today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Save the date! September 23 is the MarketingProfs Open House, when you can register for any of our online training courses for free! Come on by and bring your friends.
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Semcasting Unveils Employee-Based Title Targeting Demand Gen Report
B2B Payments Firm Voxel Acquires Australia’s Troovo PYMNTS
Iterable Expands Board of Directors With Confluent CMO Stephanie Buscemi PR Web
Pivotree Announces Speaking Session on Digital Commerce Success Drivers at B2B Online Connect Yahoo Finance
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Upcoming Events
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[Webinar] How to Build Thought Leadership
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[Webinar] How to Navigate the New Era of Field Marketing
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28
[Webinar] How to Deliver Awesome, Engaging Webinars in a WFH World
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[Online Event] MarketingProfs B2B Forum | Fall 2021
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