MarketingProfs Today

Tuesday, September 28, 2021

📋 Table of Contents

1. These Five Tactics Will Help You Outrank Your Competitors on Google

2. Growing and Changing: The Evolution of the Podcast Audience

3. Doubleheader Event: Agile Marketing and Planning—Beyond the Basics sponsored webinar

4. Brand-to-Demand: A Powerful Approach for Marketers

5. Don't Miss the Chance to Build Momentum MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

These Five Tactics Will Help You Outrank Your Competitors on Google
article
These Five Tactics Will Help You Outrank Your Competitors on Google
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. »
Growing and Changing: The Evolution of the Podcast Audience
research
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research. Check out the study findings. »
sponsored webinar
Doubleheader Event: Agile Marketing and Planning—Beyond the Basics
Are you ready to enable greater efficiency and productivity in your marketing team? If so, it's time to level-up your Agile methods. Take an in-depth look at how to make the most of marketing agility. »
Brand-to-Demand: A Powerful Approach for Marketers
infographic
Brand-to-Demand: A Powerful Approach for Marketers
This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers. Check out the infographic. »
Don't Miss the Chance to Build Momentum
MarketingProfs B2B Forum
In less than three weeks, today's smartest B2B marketers will be gathering (virtually) for two days of inspiration, practical insights, and shenanigans. "Build momentum" is our theme, because you'll learn to abandon work that isn't feeding you and invest more time in doing the things that propel you—and your business—forward.
Join us
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers PR Newswire
Frontify Raises $50M for a Collaborative Cloud Platform for Organizations to Manage Their Design and Brand Assets TechCrunch
B2B Fintech Startup Aspire Raises US$158M From DST Global, Fintech Founders Business Times
UK Clears Facebook's Purchase of CRM Maker Kustomer TechCrunch
Carabiner Communications Partners With the Plexus PR Group Yahoo Finance
Tegus Appoints Henry Schuck, Founder and CEO Of ZoomInfo, to Board of Directors The Street
Upcoming Events
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OCT
7
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OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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