What's Ahead? Four Marketing Execs Discuss the Future of Marketing

Join marketing leaders from Cvent as they react to and discuss newly released industry data and research conducted by Forrester and GBTA that will inform strategic planning for 2022.

Understand how those study findings and execs' perspectives can inform your own decision-making and approach to managing people, processes, the necessary technologies for live-event programs, and—ultimately—marketing success now and into the future.

Join us to learn:

  • Key lessons we learned throughout the pandemic, how we adapted, and what we plan to carry forward into the future
  • The role of events in the new marketing landscape
  • Trends to expect through the rest of 2021, in 2022, and beyond


Myllisa Patterson

Myllisa Patterson is Cvent's senior director of event cloud marketing campaigns. She's passionate about building long-lasting relationships between people and brands. Her unique approach combines new media with traditional marketing tactics.

Mike Dietrich

Mike Dietrich is the vice president for platform marketing at Cvent. His 20+ years of experience includes deep product marketing and management at the nation's largest event technology, education technology, broadcast media, and telecommunications companies.

Patrick Smith

Patrick Smith is SVP & CMO at Cvent. He heads up the global development and execution of marketing initiatives and campaigns that builds Cvent’s brand and drives demand for its Event Cloud and Hospitality Cloud businesses.

Stacey Fontenot

Stacey Fontenot is a seasoned executive with 20+ years of marketing experience who has led multiple teams at prominent organizations domestically and internationally. Currently co-lead of the Marketing function at Cvent, Stacey is responsible for both Event Cloud and Corporate Marketing.


Sponsored by Cvent
Cvent is a leading meetings, events, and hospitality technology provider. Its products automate and simplify the planning process to maximize the impact of events. By optimizing the entire event management value chain, Cvent solutions have enabled clients to manage millions of meetings and events.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Myllisa Patterson, Mike Dietrich, Patrick Smith, Stacey Fontenot
  • Sponsor: Cvent
  • Topic: Marketing Strategy
  • Price: $0


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