MarketingProfs Today
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Tuesday, September 07, 2021

📋 Table of Contents

1. How to Make Your Brand's Storytelling More Compelling

2. How to Engage Your Marketing Audience With Hollywood Techniques sponsored webinar

3. Are Businesses Creating and Using Brand Guidelines?

4. Three Days Left to Save on B2B Forum Online MarketingProfs event

5. 15 Leadership Lessons From Female Founders and CEOs

6. How to Produce Measurable Marketing Results: Learn From Revenue Rock Stars sponsored webinars

How to Make Your Brand's Storytelling More Compelling
How to Make Your Brand's Storytelling More Compelling
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling. »
Why B2B Marketers Are Turning on Connected TV Ads
By combining the impact of television ads with the precision targeting and measurement of a digital channel, CTV is claiming more budget from B2B marketers than ever before. Discover how so many B2B marketers like you are driving measurable results with CTV ads. »
Are Businesses Creating and Using Brand Guidelines?
Are Businesses Creating and Using Brand Guidelines?
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research. Check out the study findings. »
sponsored webinar
How to Engage Your Marketing Audience With Hollywood Techniques
Want to connect with prospects and customers in the same powerful way that great Hollywood actors connect with their audience? Well, by applying principles of theatrical training—and brushing up on your emotional IQ—you can do just that.  »
15 Leadership Lessons From Female Founders and CEOs
15 Leadership Lessons From Female Founders and CEOs
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic. See more useful advice. »
How to Produce Measurable Marketing Results: Lessons From Revenue Rock Stars
As a digital marketer, you're expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. »
Three Days Left to Save on B2B Forum Online
MarketingProfs B2B Forum
We've extended the reduced summer rate for B2B Forum online until September 10 (PRO members, you get it for free!). Each ticket purchase includes access to both the fall event and the spring 2022 event, as well as all other PRO events and MarketingProfs resources for an entire year!
I want to save $50
Profs Picks
You might be intrigued by the B2B possibilities of Connected TV advertising... but isn't TV complicated? How would it even work for B2B marketing? Would it be at all useful for your purposes? Short answer: Yes. The process, because of CTV's digital nature, is like launching a campaign on social media. You can target using your first-party data or email lists, or third-party audience data—based on job title, tradeshow attendance, industry, etc. You drive measurable site traffic and conversions with your campaign. And CTV measurement capabilities are on par with other performance-focused digital channels, including tracking ad views and actions taken—such as form-fills. Discover what you can do with Connected TV.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Marketing ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Sitecore Acquires AI-Powered Digital Search Platform Reflektion PR Newswire
ChainSys and eQuip-T Announce Partnership Enabling Seamless Data Integration for Customer B2B Engagements MarTech Series
Data Axle Acquires Lake Group Media and DonorBase EIN Presswire
Transcosmos Releases AI Chatbot Operations Service Designed for B2B Businesses MarTech Series
Verint Completes Acquisition of Conversocial Yahoo
MeritB2B Welcomes Nikki Candito as Vice-President of Demand Generation Strategy MarTech Series
KYODAI Remittance Launches B2B Cross-Border Payments for Corporate Customers With Western Union Yahoo Finance
Upcoming Events
[Webinar] How to Engage Your Marketing Audience With Hollywood Techniques
60 minutes | sponsored by Vyond
[Webinar] Optimize Connectivity Between Your Content and Customers
60 minutes | sponsored by Widen
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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