📋 Table of Contents

Saturday, November 27, 2021

📋 Table of Contents

1. Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

2. A Quick Guide to Selecting the Right Hashtags

3. Three Ways to Adapt Your Sales Content for Virtual Selling Success

4. The Features Marketers Look for in Automation Platforms

5. The Industries Americans Say Are Least Trustworthy

6. A Five-Point Plan for First-Party Data

7. PRO Training Is So Fetch Next Year MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives. »

infographic

A Quick Guide to Selecting the Right Hashtags

The piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed. Check out the infographic. »

article

Three Ways to Adapt Your Sales Content for Virtual Selling Success

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. »

research

The Features Marketers Look for in Automation Platforms

Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research. Check out the study findings. »

research

The Industries Americans Say Are Least Trustworthy

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research. Check out the study findings. »

article

A Five-Point Plan for First-Party Data

Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data. »

PRO Training Is So Fetch Next Year

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Working webinar series with Jeannie Walters and Nick Westergaard, Master Classes with Christopher S. Penn and Ann Handley (shut the front door!), and our Spring B2B Forum are just some of the exclusive PRO benefits coming your way next year!

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Afoot in the Neighborhood

MarketingProfs community goings-on

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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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