MarketingProfs This Week

Saturday, December 4, 2021

📋 Table of Contents

1. What Neuroscience Tells Us About Social Media Marketing

2. How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

3. Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

4. Five Great Sales Follow-Up Email Subject Lines

5. The Anatomy of a Great Business Website

6. You Can't Afford to Delay the Digital Customer Journey MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Neuroscience Tells Us About Social Media Marketing
article
What Neuroscience Tells Us About Social Media Marketing
Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know. »
How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
article
How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. »
Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
article
Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips. »
Five Great Sales Follow-Up Email Subject Lines
infographic
Five Great Sales Follow-Up Email Subject Lines
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore. Check out the infographic. »
The Anatomy of a Great Business Website
research
The Anatomy of a Great Business Website
People want business websites to be easy to navigate, fast loading, and secure, according to recent research. Check out the study findings. »
You Can't Afford to Delay the Digital Customer Journey
MarketingProfs Master Class Watch Parties
The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur on digital channels. Are your customer journeys ready for such a massive shift? Live Customer Journey Master Class Watch Parties with Q&A are happening December 8, 10 & 15. FREE for PRO members.
Join Jeannie Walters
Afoot in the Neighborhood
MarketingProfs community goings-on
"Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead MagnetsList-BuildingWelcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Recent MarketingProfs content
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What Neuroscience Tells Us About Social Media Marketing »
Five Great Sales Follow-Up Email Subject Lines [Infographic] »
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A Five-Point Plan for First-Party Data »
The Industries Americans Say Are Least Trustworthy »
News You Can Use
Updates from around the industry
Bridgeline and Optimizely Partner to Release First B2B Site Search Connector MarTech Series
Thought Machine Closes $200M for Its Cloud Native Banking SaaS and Becomes a Unicorn TechCrunch
Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent MarTech Series
MeritB2B Acquires True Influence, Creating Industry-Leading Provider of Full Funnel B2B Data, ABM, and Demand Generation Solutions Yahoo Finance
Jivox Announces IQ Blaze, High-Performance Analytics and Data Clean Room MarTech Series
OneScreen.ai Names Jeanne Hopkins as Chief Revenue Officer Yahoo Finance
Enable.us Raises $4.5M for Its No-Code Virtual Selling Platform for B2B Marketing and Sales Teams AIthority
Upcoming Events
DEC
8
[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo
DEC
9
[Webinar] How to Optimize Digital Experiences to Drive Pipeline
60 minutes | sponsored by ON24
DEC
10
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
DEC
14
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
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