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People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

The report was based on data from a survey of 1,004 internet users as well as an analysis of 20 brand websites that people rated as their favorites.

Survey respondents say the top characteristics of a great business website are that it has an easy-to-use menu (60% cite), quickly loading pages (58%), easy site navigation (57%), easy-to-read fonts (54%), and a secure connection (54%).

What makes a great website survey chart

Business websites preferred by internet users tend to have navigation bars at the top, large banner photos, and SSL security certificates, the analysis found.

Anatomy of a great website

After looking through the websites of the 20 brands highly-rated by internet users, people were more likely to say the businesses were trustworthy and had a positive impact on society.

Can a good website change consumer sentiment

About the research: The report was based on data from a survey of 1,004 internet users as well as an analysis of 20 brand websites that people rated as their favorites.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji