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Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

The report was based on data from a survey of nearly 400 marketing professionals around the world.

Some 43% of marketers say they plan to maintain their current spend level on email marketing in 2022 and 37% say they plan to increase their spend level.

Nearly a third (32%) of marketers say they plan to increase their budget for email team personnel in 2022 and 36% say they plan to invest more in integrating email with other channels.

2022 email budget spending plans

Meanwhile, 62% of marketers say COVID-19 changed their email strategy a little bit, and 22% say it changed their strategy significantly.

How COVID impacted email strategy

Some 70% of marketers say email workload has increased since the start of the pandemic and 61% say email volume has increased.

what increased, decreased, and remained the same during the pandemic

About the research: The report was based on data from a survey of nearly 400 marketing professionals around the world.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji