MarketingProfs This Week

Saturday, August 21, 2021

📋 Table of Contents

1. So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

2. How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts

3. Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

4. How the Pandemic Has Changed Marketing

5. What's Next: Navigating the New Marketing Event Landscape

6. How to Succeed With Video on 6 Popular Social Networks

7. A Data-Driven Look at B2B Marketing Trends sponsored webinar

8. B2B Forum Workshops This October MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
article
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. »
How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts
podcast
How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts
Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI. Read more and listen in on this fascinating conversation. »
Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors
article
Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors
Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement. »
How the Pandemic Has Changed Marketing
research
How the Pandemic Has Changed Marketing
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research. Check out the study findings. »
What's Next: Navigating the New Marketing Event Landscape
article
What's Next: Navigating the New Marketing Event Landscape
Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events. »
How to Succeed With Video on 6 Popular Social Networks
infographic
How to Succeed With Video on 6 Popular Social Networks
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. Check out the infographic. »
Sponsored webinar
A Data-Driven Look at B2B Marketing Trends
What's a trend, and what isn't? As a B2B marketer, what should you pay attention to, and what should you ignore as mere hype? In this data-driven talk, Christopher Penn, chief data scientist of TrustInsights.ai, will unpack how trends should inform your marketing strategy. »
B2B Forum Workshops This October
MarketingProfs B2B Forum
Need intensive, hands-on training in strategy, storytelling, or demand gen? Add one of our half-day workshops (or all three) to your B2B Forum conference ticket. Hurry, seats are limited!
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Biggest Benefits of Intent Data for B2B Marketers »
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy »
How to Succeed With Video on 6 Popular Social Networks [Infographic] »
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach »
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast] »
LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic] »
News You Can Use
eyeo Launches Trestle, Helping Connect Advertisers to Over 225M Previously Hard-to-Reach Users eyeo
Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms MarTech Series
Heap Announces New C-Suite Additions, Expanding Go-to-Market Leadership Business Wire
GetResponse Wins 'Best B2B Email Marketing Solution' in 2021 MarTech Breakthrough Awards Digital Journal
VARStreet Announces Integration of Enhanced E-Commerce by Google Analytics for Its B2B E-Commerce Stores EIN Presswire
High Alpha Launches The Juice, a B2B Content Discovery Platform MarTech Series
Invado Solutions Launches Full Demand Gen Services for Pardot Customers PR Newswire
B2B Sales Platform Accord Adds $1M to Seed Round TechCrunch
Upcoming Events
AUG
24
[Webinar] Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
75 minutes | roundtable discussion
AUG
26
[Doubleheader Webinar] B2B Marketing & Ad Trends
90 minutes | sponsored by MNTN
SEP
9
[Webinar] Optimize Connectivity Between Your Content and Customers
60 minutes | sponsored by Widen
SEP
10
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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