Contributed by Ayaz Nanji
- Top-Rated Social Media Apps in Various Countries [Infographic]
What is the most highly rated social app in various countries around the world? To find out, researchers examined the ...
- The Rapid Rise of YouTube Shorts [Infographic]
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than ...
- The Top Benefits and Challenges of Direct Mail Marketing
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face ...
- Are AI Tools Disrupting Google's Search Dominance? Not Yet.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
- 10 Tips to Improve Your Content Marketing Visuals [Infographic]
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, ...
- How Executives Can Control Content Chaos [Infographic]
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.
- Top Reasons Workers Leave, Stay, or Choose New Jobs
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed ...
- The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to ...
- The 10 US Companies Where Employee Confidence Is Highest [Infographic]
Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a ...
- How to Create Insightful and Actionable Buyer Personas [Infographic]
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how ...
- The Top Benefits and Challenges of Using AI for Social Media Marketing
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the ...
- How Buyer Behavior Is Changing, According to Younger B2B Marketers
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing ...
- Five Ways Small Businesses Can Use Generative AI [Infographic]
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing ...
- Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand ...
- B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is ...
- How Rhythm Can Help Your Social Media Content [Infographic]
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social ...
- Five Social Media KPIs to Watch Closely [Infographic]
Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need ...
- How the Martech Landscape Has Transformed Since 2011
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
- How Familiar and Skilled Are B2B Marketers With AI?
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to ...
- Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]
This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.
- The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]
Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according ...
- Business Leaders' Top Concerns About Generative AI
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, ...
- The Gap Between Marketing Agency Confidence and Client Satisfaction
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction ...
- How Brand Consistency and Hyper-Personalization Drive Success [Infographic]
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's ...
- Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? ...
- The Current and Future Trends Shaping B2B Marketing
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? ...
- SEO Trends: The Shift From EEAT to MEEEAT [Infographic]
According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.
- The Use of Generative AI by B2B Firms [Infographic]
Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent ...
- How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to ...
- Work Trends for 2024: Talent Shortages and AI Upskilling
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase ...
- The 20 Most Mispronounced Brands Around the World [Infographic]
French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according ...
- 20 Great Content Marketing Tools for 2024 [Infographic]
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.
- Global Ad Spend Trends: Meta Set to Overtake Linear TV
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.
- How Different Generations Feel About AI-Powered CX Bots
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent ...
- The Evolution of Marketing From Product-Centric to Human-First [Infographic]
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.
- The Rise of Virtual Influencers [Infographic]
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.
- What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and ...
- The Most Successful Types of B2B Influencer and Brand Collaboration
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did ...
- How the B2B CMO Role Is Evolving [Infographic]
Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research ...
- 11 Best-Practices for Onboarding Sales Staff [Infographic]
How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at ...
- LinkedIn Data: The Most In-Demand Marketing Skills in 2024
Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social ...
- Enterprise CMO Tenure and Hiring Trends
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite ...
- The 25 Companies With the Best Reputations in the US [Infographic]
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according ...
- Color Psychology and Symbolism in Logo Design [Infographic]
Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.
- The Biggest Barriers to Improving Company Culture
What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among ...
- The Top Areas B2B Marketers Expect to Increase Spend On
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, ...
- The 10 Most Confusing Emojis in 2024 [Infographic]
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.
- The Power of Nostalgia on Social Media [Infographic]
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and ...
- The Top Benefits of Customer Behavioral Signal Data for Marketing
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, ...
- Small Business Website Design Trends for 2024
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, ...
- The Gender Pay Gap for Marketing and Sales Freelancers [Infographic]
How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the ...
- Time Spent Per Day on Social Media by Country [Infographic]
People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media ...
- How Many Days a Week Do Hybrid Workers Want to Be in the Office?
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week ...
- CMOs: The Top Martech Challenges for B2B Enterprises
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according ...
- US Companies That Recruit Most From Employee Referrals [Infographic]
This infographic looks at the 20 companies in the United States with the highest share of job offers made to ...
- How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]
This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers ...
- The Top Marketing Challenges Small Businesses Face
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need ...
- The Most Iconic Logos of All Time, According to Graphic Designers
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos ...
- Four Types of PR Content Beyond Press Releases [Infographic]
When people think of PR, they tend to think of press releases. However, the field includes many other types of ...
- Essential Digital Marketing Tools for 2024 [Infographic]
To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool ...
- The Selling Styles B2B Buyers Prefer Most
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding ...
- The Incredible Growth of AI-Related Terms in Media Reports
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously ...
- How B2B Marketing Leaders Are Brand-Building With Video [Infographic]
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building ...
- Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]
How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This ...
- The Top Challenges Freelancers Face With Clients
What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, ...
- The 7Cs of Social Media Marketing [Infographic]
What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, ...
- Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with ...
- How US Small Business Owners Feel About a TikTok Ban [Infographic]
Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey.
- Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a ...
- Manager Survey: Will AI Replace Employees and Lower Salaries?
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey ...
- Email Fonts: The Good, Bad, and Ugly [Infographic]
Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good ...
- The 10 Best Paying Digital Marketing Side Hustles [Infographic]
Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads ...
- Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, ...
- The Largest Traffic Referrers on the Web
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from ...
- Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]
This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.
- 12 Key Metrics to Track in Google Analytics [Infographic]
This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for ...
- The Most Valuable US Brands
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according ...
- The Most Important Content Management System Features
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? ...
- How Gen Z's Social Media Habits and Use Are Changing [Infographic]
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while ...
- 10 Questions to Ask When Creating a Marketing Campaign [Infographic]
What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should ...
- The Advantages of Being a B2B 'Data Hero' Organization
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead ...
- What Social Media Marketers Spend Their Time Doing
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time ...
- 14 Talent Retention Lessons From Highly Successful Companies [Infographic]
This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, ...
- A Simple Checklist and Schedule for Social Media Marketing [Infographic]
This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a ...
- Twitter/X Engagement Benchmarks for Brands
Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.
- The State of Generative AI Use in Public Relations
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using ...
- What Is Affiliate Marketing? [Infographic]
This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.
- The 'Deep' Habits That Power B2B Sales Success [Infographic]
This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want ...
- Social Media Use in the US: Platform and Demographic Trends
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew ...
- Three Qualities of Exceptional B2B Thought Leadership Content
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a ...
- The Key Elements of Project Communication Plans [Infographic]
Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking ...
- How to Market to Introverts [Infographic]
Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should ...
- Running YouTube Campaigns: Agency Priorities, Client Goals
Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers ...
- Creepy or Cool? How People Feel About Brand Interactions
Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting ...
- Eight Alternatives to Google Trends [Infographic]
Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one ...
- 10 Ways to Use AI for Sales Success [Infographic]
Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 ...
- The Most Important Skills for B2B Marketing Agency Teams
Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to ...
- How Small Businesses Are Using AI for Content Marketing
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they ...
- The 50 Most Admired Companies in the World [Infographic]
Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of ...
- The Do's and Don'ts of Generative AI for Small Businesses [Infographic]
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated ...
