Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.
Among frequent Twitter users* age 18 and older who have issued a complaint to a company via Twitter, roughly one-half say they expect their tweets to be read.
Expectations are even higher among older users: 57.02% of those age 45-54 and 64.89% of those age 55+ expect their tweeted complaints to be read:
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