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How to Deliver the Right Metrics to Your CMO and Earn More Recognition for Marketing
Metrics are a pain point for most marketers. What numbers do senior leaders want to see? Can we actually calculate a true return based on our efforts? This 1 hour 15 minute session answers those questions and more and is a must see for those looking to make their marketing department shine.
Five Critical Success Factors to Drive B2B Online Customer Communities
Customer communities are increasingly important for today's B2B marketer, this 1 hour video covers everything from launching a community to driving that community to success, and features lessons from more than a dozen successful online B2B communities along the way.
Tapping into Human Behavior to Increase Open, Read and Respond Rates
To state it simply, this video teaches B2B marketers how to more effectively get to "yes". In this 1 hour 14 minute video, direct response expert Nancy Harhut explains the most predictable behaviors of B2B gate-keepers and provides insights on increasing open, response, and conversion rates.
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