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Thursday, July 29, 2021

📋 Table of Contents

1. Building Your Email Newsletter Is a Marathon, Not a Sprint

2. How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts

3. Video for Inbound & Outbound, Demand Gen & Lead Gen, and More sponsored webinar

4. How to Be a Career-Changing Mentor

5. A Conference Experience Unlike Any Other MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Building Your Email Newsletter Is a Marathon, Not a Sprint
Building Your Email Newsletter Is a Marathon, Not a Sprint
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. »
sponsored report
How Product Information Can Deepen Audience Connections and Drive Sales
Product information is the currency of e-commerce. Yet, many marketers struggle to deliver accurate and compelling product-related content to potential customers. Learn how you can use product information in ways that deepen audience connections, build trust, and drive sales. Download now. »
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read more and listen in on this fascinating conversation. »
sponsored webinar
Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers because it allows them to authentically connect with prospects and customers consistently, and at scale. Learn how to integrate video into your marketing and content culture. »
How to Be a Career-Changing Mentor
How to Be a Career-Changing Mentor
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself. Check out the infographic. »
A Conference Experience Unlike Any Other
MarketingProfs B2B Forum
Don't miss two days of inspiration and insights with today's leading B2B marketers! Our signature Watch Party format, post-session huddles, and roundtable discussions give you unprecedented access to the speakers so you can ask them all your burning questions.
Get your ticket.
Profs Picks
Marketers and creatives face a host of challenges as they try to balance technology and the human touch to build digital customer experiences that drive sales. An ongoing study by Widen examines those challenges. This year's Connectivity report explores the connection between marketing, product information, and customer experience. Download it to learn how you can leverage product information—data, content, and digital assets—in ways that build trust, tell meaningful stories, deliver engaging customer experiences, and ultimately succeed on the digital shelf. And see how leading brands are using Widen Collective® technology to do exactly that.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building. This week we'll cover welcome campaigns, and then in the following weeks we'll move on to sales campaigns and pipelines and nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
An awesome tech stack and efficient processes don't mean much if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
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Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast] »
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself »
The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic] »
B2B Marketers' Biggest Lead Gen Challenges »
Why Marketers Should Build Consumer Trust Through Product Data »
News You Can Use
Updates from around the industry
Jabmo Unveils Facebook and Instagram Integration for Its ABM Platform MarTech Series
In-Purchase Financing Provider Behalf Raises Over $100M to Expand Buy Now, Pay Later Capability for B2B Yahoo Finance
ECMOHO Limited Launches B2B Supply and Marketing Platform The Street
CX Leader DemandLab Unveils New Content Division MarTech Cube
Customer Engagement Platform Dixa Raises $105M Series C TechCrunch
PartnerLinQ Expands Supply Chain Solutions Framework With Loren Data's ECGrid Network Service MarTech Series
Hightouch Secures $12.1M in Series A Funding to Accelerate Growth Markets Insider
Upcoming Events
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[Webinar] Four Proven Methods to Launch Better Marketing Campaigns, Faster
60 minutes | sponsored by Adobe Workfront
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
[Friday Forum] Demand Generation
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[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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