📋 Table of Contents

Saturday, December 11, 2021

📋 Table of Contents

1. Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

2. The World Is Looking for Thought Leaders. Could You Be One of Them?

3. Eight Questions Website Visitors Want Answered Within 10 Seconds

4. The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

5. How to Win With CX in the Hybrid World

6. Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

7. Everyone Wants to Rank MarketingProfs B2B Backstage

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. »

article

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. »

infographic

Eight Questions Website Visitors Want Answered Within 10 Seconds

This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Check out the infographic. »

research

The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research. Check out the study findings. »

article

How to Win With CX in the Hybrid World

Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations. »

article

Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences. »

Everyone Wants to Rank

MarketingProfs B2B Backstage

For years, execs have asked one question: "Why aren't we ranking higher on Google?" (Well, that and "How do we go viral?") MarketingProfs community favorite Wil Reynolds will break down what tools you need for your content to rank higher in 2022 and beyond. A PRO exclusive.

Find that ocean of opportunity

Afoot in the Neighborhood

MarketingProfs community goings-on

"Working webinars" are part workbook, part webinar, and 100% hands-on learning. PRO members, get the summer demand generation series on-demand for free: Lead Magnets, List-Building, Welcome Campaigns, Sales Campaigns and Pipelines, and Nurture Campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever »

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer »

Enhancing Digital Content Collaboration in the Hybrid Workplace »

The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers »

The Common Characteristics of Viral TikToks [Infographic] »

Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts »

News You Can Use

Updates from around the industry

LeadAngel Releases Real-Time API-Based B2B Router With Account-Matching MarTech Series

Vimeo Adds Seasoned SaaS Veterans From Adobe, Canva, and Salesforce to Accelerate Growth in Enterprise Video StreetInsider

BrandExtract and Axiom Join Forces to Form Houston Branding and Marketing Powerhouse Business Wire

Heap Raises $110M Series D Round to Fund the Future of Digital Analytics MarTech Series

ActiveCampaign Sets B2B Customers Up for Successful 2022 With Additional Product Features and Functionality MarTech Series

Demandbase Hires Brewster Stanislaw as Chief Product Officer, Adds More Caliber to Executive Team Yahoo Finance

B2B Fintech Unicorn Tipalti Raises $270M at a Valuation of $8.3B Yahoo Finance

Upcoming Events

DEC

[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

DEC

[Webinar] The Marketer's Content Guide to Attracting More Prospects
60 minutes | sponsored by Act-On

JAN

[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard

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