Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Which traits and creative approaches do popular TikToks have in common?

To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, genre, filming approach, and audio.

The analysis found viral TikToks tend to be happy, feature a person talking to the camera, and include music as their primary backing sound.

An infographic (below) explores additional findings from the research.

Check out the infographic:

The hooks of viral TikToks infographic 

Sign up for free to read the full article. Continue reading "The Common Characteristics of Viral TikToks [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji