Which traits and creative approaches do popular TikToks have in common?

To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, genre, filming approach, and audio.

The analysis found viral TikToks tend to be happy, feature a person talking to the camera, and include music as their primary backing sound.

An infographic (below) explores additional findings from the research.

Check out the infographic:

The hooks of viral TikToks infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji