MarketingProfs This Week

Saturday, July 31, 2021

📋 Table of Contents

1. Rebranding: Five Steps to Building a Story of Evolution and Growth

2. Building Your Email Newsletter Is a Marathon, Not a Sprint

3. How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts

4. How Employee Advocacy Can Improve Your Content Marketing Performance

5. What B2B Buyers Want From Vendor Websites

6. So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

7. The State of Gender Diversity in Marketing Roles

8. SEO Is Not as Hard as You Think MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Rebranding: Five Steps to Building a Story of Evolution and Growth
article
Rebranding: Five Steps to Building a Story of Evolution and Growth
Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps. »
Building Your Email Newsletter Is a Marathon, Not a Sprint
article
Building Your Email Newsletter Is a Marathon, Not a Sprint
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. »
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts
podcast
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read more and listen in on this fascinating conversation. »
How Employee Advocacy Can Improve Your Content Marketing Performance
article
How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? »
What B2B Buyers Want From Vendor Websites
research
What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research. Check out research from this study. »
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
article
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips. »
The State of Gender Diversity in Marketing Roles
infographic
The State of Gender Diversity in Marketing Roles
Women are well represented in marketing in North America across all career levels, according to recent research. Check out the infographic. »
SEO Is Not as Hard as You Think
MarketingProfs Master Class
Join Andy Crestodina to learn everything you need to know about SEO, from domain authority to keyword rankings. Make every piece of content count!
Register today.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building. This week we covered welcome campaigns, and next we'll move on to sales campaigns and pipelines and nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
An awesome tech stack and efficient processes don't mean much if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How to Use Video in Your Account-Based Marketing Efforts »
How Employee Advocacy Can Improve Your Content Marketing Performance »
What B2B Buyers Want From Vendor Websites »
The State of Gender Diversity in Marketing Roles [Infographic] »
Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast] »
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself »
News You Can Use
Updates from around the industry
Brandmaker Acquires Allocadia for Combined Marketing Ops Offering MarTech
Mailmodo Raises US $2M in Seed Funding Business News This Week
Dynamic Yield Delivers Seamless Personalization for Single Page Applications Markets Insider
Jabmo Unveils Facebook and Instagram Integration for Its ABM Platform MarTech Series
In-Purchase Financing Provider Behalf Raises Over $100M to Expand Buy Now, Pay Later Capability for B2B Yahoo Finance
CX Leader DemandLab Unveils New Content Division MarTech Cube
Oktopost Secures $20M in Growth Equity Funding for B2B Social Media Marketing Platform MarTech Series
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