When: June 9 & 10, 2008
Where: Renaissance Boston Waterfront Hotel - Boston, MA
Alfred P. Sloan Professor of Behavioral Economics at MIT
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and the Sloan School of Management. He is the only person ever to hold joint appointments at MIT’s business school and also at its famous Media Lab. A behavioral economist, Ariely’s research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually act – and why they act – in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing. Dan is the author of the new best-selling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, (HarperCollins), currently on the New York Times best-seller list. In this groundbreaking work, Ariely presents often humorous and peculiar research findings that provide new insights into human behavior – that will help us make better decisions as individuals, as corporations, and as a society.
Founder
Mavens & Moguls
Prior Mavens & Moguls, Paige was vice president of marketing at Zipcar heading all marketing and sales activity for the company. She was responsible for all branding, corporate communications and corporate partnerships for the business and was instrumental in the fundraising efforts for this early stage company. Previously, she was vice president of marketing at Inc.com and responsible for promoting the company to the business and media worlds, and for driving E-commerce sales. She was also the senior vice president of marketing and was a key member of the IPO team at Launch Media, an Internet start-up that went public in early 1999 and was later sold to Yahoo. She built the marketing organization from the ground up. Paige has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program. She also worked in brand management at Procter & Gamble.
Manager
Hewlett-Packard Corporate Marketing
Rob is a recognized expert in the measurement of trade show and event performance. His approaches in measuring return-on-investment and return-on-objectives are key elements of strategic trade show planning at HP. Rob enables HP’s global marketers to measure the performance of their trade shows and events and report the return on HP’s investment to senior management. His measurement processes and tools are currently being implemented on 6 continents. Rob’s most recent accomplishments include being named to Event Marketing Magazine’s Dream Team and being globally recognized by IDC for best practices for his HP Global Performance Measurement Program. He has worked in the high-tech industry for 30 years, and has held a myriad of sales, marketing, marketing communications and training positions. Prior to joining HP, he held sales and sales management positions at, Digital Equipment Corporation, Gillette, General Electric and Compaq Computer Corporation.
Chairman of Create-It! Inc.
CEO of SubscriberMail
Jordan has over 20 years of experience in direct and database marketing working for the leading firms in the field. During his tenure as a vice president at Dun & Bradstreet, he developed and launched a new business that provided companies with the ability to search a nationwide database of consumers. It was D&B’s first online consumer venture and was sold for $50 million after three years in business. The product structure pioneered online information searching, and is the foundation of most of the web-based directory products online today. Jordan’s success in business is deeply tied to his belief in the power that creative thinking can have in bringing about dramatic organizational growth. He has written two books on the subject including the bestseller Aha! 10-Ways to Free Your Creative Spirit and Find Your Great Ideas (Random House). Jordan has applied creativity to building several businesses, and holds a patent for a fundamental aspect of online email marketing. He is also the author of The Practical Guide to Email Marketing.
CEO
ClearGauge
ClearGauge is an award-winning interactive marketing services firm with clients who include Caterpillar, Dow Chemical, LSI Logic, Sage Software, Dow Chemical, Skyline Exhibits, First Data Bank, and Dupont. Karen has over 20 years experience in B-to-B sales and marketing. After over 12 years at IBM in senior sales and marketing positions, Karen joined ClearGauge in 2000 to pursue her passion for leveraging the Internet as a customer relationship platform and became the firm’s leader in 2003.
Vice President, Strategy & Technology
CrossTech Media
Chris uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he’s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people for business, collaboration, and networking. Chris is also cofounder of the PodCamp unconference series (with Christopher S. Penn). Prior to these roles, Chris had over 16 years of telecommunications experience in wireless and landline technologies.
CEO
Social Media Today
Robin’s seventeen-year history of working with marketing executives, most recently with BusinessWeek magazine, has provided her with strong insight into the most efficient use of communications tools on topics ranging from corporate compliance to corporate volunteering, from business energy needs to business risk management. Robin is now applying her experience in a new communications medium – building business-oriented online communities such as Social Media Today and The EnergyCollective.
Head of Structured Retail Products
Credit Suisse in the Americas (Issuer and Index Provider of Global Warming ELEMENTS ETNs)
Mike is the Head of Structured Retail Products in the Americas for all cross-asset class structures and has been with Credit Suisse for 8 years. Prior to working at CS, Mike was responsible for Canadian institutional marketing of fixed income and equity derivatives for Bankers Trust.
Director of Strategic Services
Return Path
Stephanie works with marketers to increase email response rates and improve the overall ROI of their email programs. With over 10 years of marketing and consulting experience, Stephanie has built and managed interactive marketing programs for both direct marketing and media businesses. Stephanie began her career in the online industry with America Online. While with AOL, she directed web redesigns, managed email newsletter programs and pioneered wireless web applications. Following her success at AOL, Stephanie joined BMG Columbia House to lead email and web product marketing efforts to increase online CD and DVD club sales. Her accomplishments with BMG Columbia House include launching an innovative subscription based music club product and email marketing program.
Chief Executive Officer & President
Exhibit Surveys, Inc.
Skip focuses on client development and serves as the highly visible face of ESI in the marketplace. This affords him the opportunity to translate emerging needs of clients into the next diagnostic tools for ESI to develop. He is also heavily involved with the direct application of these new tools to enhance the strategic and tactical planning of exhibition and event organizers and exhibitors. Skip is a much sought after speaker and a frequent contributor of articles for publications and academic journals serving the marketing and event marketing fields. Skip joined Exhibit Surveys in 1971 as Assistant Survey Director. After a series of promotions, Skip became President in 1994, and his responsibilities subsequently grew to include Chief Operating Officer. On Jan. 1, 2005, he became CEO. He presently serves on the boards of CEMA—The I.T. Event Marketing Community and the International Association for Exhibitions and Events (IAEE). His recognitions include TSEA’s Chairman’s Award, CEMA’s Pinnacle Award, and most recently, IAEE’s Chairman’s Award.
President and CMO
Via Vera Group
Via Vera Group is a privately-held marketing services organization helping high-tech companies strategize, optimize and implement the right mix of traditional and online marketing. Nikki's skills emanate from a unique background in Information Technology, product management, channel development, market analysis, and varied executive roles in privately held start-ups and mid-sized companies.
Global Director of Integrated Marketing
BearingPoint
Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He has also delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. Paul has been recognized as a 2007 and 2006 finalist, and 2005 winner of the Driving New Demand award of the Information Technology Services Marketing Association (ITSMA), for his unique approach to integrated marketing. He is also a 2004 winner of BearingPoint's Best Overall Marketing Campaign award. Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management. His articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and he has been quoted several times in BtoB Marketing Magazine.
Co-Founder and President
Erickson Barnett
From her first job as a 6th grade teacher to developing corporate training for GE to starting her own business, Lee has focused on how best to communicate messages that connect with audiences. After years as a pioneer in the computer-based training field, Lee got the entrepreneurial bug and started her own consulting business. In 1995, she re-focused her company on helping B-to-B technology companies leverage the World Wide Web to extend their marketing and communication efforts. She is currently an active board member for the DC Division of the National Foundation for Teaching Entrepreneurship (NFTE).
Director Marketing Communications Programs
Teradata Corporation
With the recent spin-off of Teradata Corporation from NCR, Erin and her team manage corporate global branding and messaging, advertising, sales tools and collateral for this new $1 billion data warehousing company. Her strategic innovations include the development and implementation of a global customer reference program that has delivered over 15,000 marketing and sales reference activities resulting in $550 million in associated annual revenue, the establishment of a global 4,000-page web site at Teradata.com, and the publication of the global award-winning Teradata Magazine. Erin's career path has included positions in marketing and infrastructure, market analysis and planning, and sales management. She has been recognized in the industry by her peers with numerous international and regional marketing communications awards.
Co-founder, President and CEO
BE GREETED™
BE GREETED™ is a chat lead capture firm that helps companies improve website conversion rates from their existing online marketing programs. Joel is a veteran of high-profile and high-growth businesses; these include three Inc 500 companies as well as corporate giants NEC and Compaq Computer Corporation. He has spent his career developing and managing multi-modal demand generation campaigns in both B-to-B and B-to-C marketplaces. Joel has a proven flair for discovering and embracing disruptive technologies that provide a competitive edge. He’s passionate about the sensible deployment of technology to build and grow market share. Some key accomplishments include commercializing in-store coupon kiosks in the pre-Internet era; forging strategic on-line partnerships as a charter advertiser in the launch of both Prodigy (1988) & CNET (1994); helping Compaq discover market opportunities with the Internet in the early and mid-90s and pioneering webinars as a B-to-B on-line lead-generation technique while contributing to Bulldog Solutions’ 770% growth and recognition as an Inc 500 company in their first year of eligibility.
President
L&G Business Solutions
Lewis has three decades of business management experience. L&G Business Solutions represents his third company. He held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. In addition to his business experiences, Lewis is a published author and a former journalist, sports writer and travel writer, and has appeared as a guest on various TV and radio programs. His feature articles have appeared in books, magazines and newspapers throughout North America. Lewis also has served as a book editor with a large publisher, an Executive Editor overseeing four magazines, and a newspaper department editor. Lewis’s fifth book is entitled Lead With Your Heart.
Senior Vice President/Managing Director of Relationship Marketing
Hill Holliday
Hill Holliday is a full-service marketing company. Nancy works on such accounts as Dell, CVS, FairPoint Communications, Cognos and Bank of America. Prior to Hill Holliday, she held senior creative management positions at Mullen and Bronner Slosberg Humphrey (now Digitas). Nancy is a frequent speaker and contributor to industry trade magazines. Nancy serves as one of the Chairs of the John Caples International Awards, is a regular judge for the International Echo Awards, and has been named Direct Marketer of the Year by the New England Direct Marketing Association. She and her teams have won over 150 awards for direct marketing effectiveness. In 2007 the Caples Board honored her with the Andi Emerson Award for lifetime achievement and service to the direct marketing creative community.
Director North American Lead Generation
AVAYA
Denny has established a national reputation for his innovative work in the generation, qualification, and closed loop management of high quality sales leads. In his current position, he developed one of the industries most sophisticated B-to-B Lead Generation/Database marketing systems. This program delivers a continuous and sustainable flow of highly qualified sales leads coupled with a closed loop routing and metrics measurement system. The results incorporate both high sales and marketing accountability with the ability to measure the ROMI across a wide range of marketing investments. Prior to Avaya, Denny has had a wide range of experience including thirty years of Regional/VP level sales management experience with Xerox, Rolm, IBM and Octel. His Marketing background includes National Channel Manager for Octel Communications, VP Channel Marketing Lucent Messaging Division and Director of the Avaya eDemand program.
Senior Director, FESCO Marketing
Fidelity Investments
More information coming soon...
VP of Marketing
ICI an Akzo Nobel Company
Rob has over 17 years experience in marketing positions in the food, beverage and architectural coatings categories. He has significant experience in brand management, brand positioning, brand strategy, segmentation and innovation strategy. At ICI Paints Rob led a team to develop the company’s consumer segmentation model, and is leading the development of a new brand in partnership with The Home Depot. Prior to joining ICI Paints, Rob managed brands at leading consumer packaged goods companies including Nestle and Coca-Cola. At Nestle, Rob was the Marketing Director for the Stouffer’s brand where he led a successful repositioning effort of a major sub-brand, grew market share 4 points, and led the development of a creative strategy for the business resulting in some of the top scoring commercials in the brand rotation. During his tenure at Nestle, he also held the position of Marketing Director of Innovation. At Coca-Cola, Rob worked in marketing for the fountain business. He was responsible for building customers’ beverage marketing plans based on an understanding of their overall business objectives, strategies and competitive environment.
Former Chief Marketing Officer
Kronos Incorporated
Stuart Itkin former CMO for Kronos, conceived and executed strategies to extend the company’s leadership position and propel it to new levels of success. Over his tenure, Kronos expanded the product portfolio from its core timekeeping application to a broad range of strategic Human Capital Management solutions, verticalized its go-to-market strategy, and substantially expanded it global footprint. As an accomplished marketing leader, Stuart was instrumental in re-positioning and re-establishing Kronos’ brand and played a key role in the company’s acquisition by private equity firm Hellman and Freeman in June, 2007. Prior to Kronos, Stuart provided marketing leadership for several highly successful, high growth software and hardware technology companies including Symbol Technologies, PSC, Zebra Technologies, and General Instrument Corporation, establishing these companies as leaders in their respective markets.
Managing Partner
BusinessOnLine
Aaron serves as Chairman & Founder of the Online Marketing Summit as well as Managing Partner of BusinessOnLine, a leader in the search and usability space. Having delivered over 170 seminars nationwide and frequently quoted in such publications as Industry Week, BtoBOnline, and BusinessWeek, Aaron is a recognized authority on the subjects of website usability, search engine optimization, web analytics and overall web strategy. Most recently, Aaron was named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine. He also serves on the International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.
Founder and CEO
The Kern Organization
With more than a quarter century of B-to-B and B-to-C direct marketing experience, Russell is recognized as one of the industry’s top practitioners. He is an expert at using direct marketing strategies for large-scale customer acquisition, direct sales, retention and win back. Over the course of his career Russell has created highly innovative programs for direct sales, lead generation, traffic generation, event attendance generation and cross-sell marketing. His firm serves Fortune 500 clients in Telecommunications, Entertainment, Technology, Financial Services, Insurance, Healthcare and Manufacturing. Russell and his organization have developed creative, performance-boosting programs for such leading marketing organizations such as: Aramark, DIRECTV, Dice, Sprint/Nextel, Nortel, SuccessFactors, SAP, VeriSign, Zurich Insurance and WiredRed. Recognized as one of the industry’s top authors, educators and innovators, Russell is a frequent speaker and has contributed articles and columns to a variety of publications. He is also the author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-line Success, published by McGraw Hill.
President
The Cool Beans Group
The Cool Beans Group is a marketing consultancy offering “virtual agency” services to a range of B-to-B and direct-to-consumer clients. Bob provides a unique perspective on branding, public relations, direct marketing, interactive and sales, using his trademark “Cadence of Communication” for bringing strategic and creative balance to each campaign. His clients have included Novartis, Bank One, Jacobsen, Syngenta and Boehringer Ingelheim. Bob is an International ECHO Award winner and is now actively involved with the Direct Marketing Association as a member of the International ECHO Award Board of Governors.
Senior Vice President
Sales & Marketing Eaton Corporation
Jeffrey works with Eaton's senior operating managers to leverage the full scope of the enterprise's capabilities and products to deliver long-term growth results across all operations. He is responsible for cross-company market planning and customer value optimization, providing strategic leadership to help Eaton capitalize on global market opportunities. In addition, he drives functional excellence in all of Eaton's sales and marketing organizations and is actively involved in power management and sustainability initiatives. Jeffrey most recently served Eaton as the Automotive Group's director of sales for the Ford account worldwide. He joined Eaton in 2005 from Visteon, where he was the sales director for Ford commercial sales. Prior to Visteon, he worked for Ford Motor Company, where he began his career as a product design engineer. Jeffrey also currently serves on the Community Board of Directors for Saint Vincent Hospital.
Author
Writing Copy for Dummies
Jonathan is an author and a frequent contributor to MarketingProfs.com. Clients ranging from Harvard Business School to Poets & Writers Magazine have called upon him to create web content precisely targeted to their unique audiences. He has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University, and currently offers in-house marketing writing seminars customized to his clients’ needs.
Founder and CEO
AboutFaceDigital
Richard is Founder and CEO of AboutFaceDigital, a social media marketing agency focused on Facebook as a network for acquiring customers, building brand and driving sales. He has served as founder, CMO, and part of the original management teams of companies that brought true innovation in the areas of broadband infrastructure, content syndication, social media, mobile entertainment, online gaming and local search. Richard previously served as Chief Marketing Officer for Boonty, Inc., the leading digital distributor of casual games. Prior, he served as Director of Marketing at broadband-provider Icon CMT, acquired by Qwest Communications. Richard also served as part of the original management team for LocalEyes, Inc., a local search engine acquired by AOL. Prior to his entrepreneurial career, he worked at several top ten advertising and public relations agencies in New York City, overseeing leading consumer technology accounts, such as RCA, Sony, Sharp and Nintendo.
VP, Biz Intel
B/R/C
Doug joined B/R/C in January 2006 to provide strategic direction in interactive media web development, advanced web analytics, and search engine optimization and marketing. He was chief strategist for a re-design of Cintas.com, a BtoB magazine Top Ten Website for 2007. He was a speaker at the February 2008 Online Marketing Summit Conference and is a frequent contributor to the OMS Marketing Forum. Doug specializes in pragmatic and strategic plans to achieve client short-term objectives and foster long-term success. Working in information architecture, website strategy and design since the mid 1990's, he has established a strong career providing strategic direction for entrepreneurial, mid-cap and Fortune 500 companies. He is currently working with B/R/C client, Teradata, to re-architect Teradata.com into a next generation direct response marketing and Business-to-Business lead-generation website.
President, Direct Impact Marketing Inc.
Publisher, LeadGenTools.com
Prior to the launch of Direct Impact Marketing in 1998, Robert gained nine years marketing experience in the technology, packaged goods and retail sectors at IBM, Dell, Reckitt Benckiser and Loblaw Companies. He has spoken extensively on demand generation, sales & marketing collaboration and lead generation / Web 2.0 tools at conferences hosted by MarketingSherpa, MarketingProfs and Frost & Sullivan. The research on LeadGen Tools and Web 2.0 Tools was featured in leading marketing publications such as B-to-B Magazine, DIRECT Magazine and Direct Marketing News.
Director, Marketing Communications
SunGard Availability Service
Valeria has been called a communicator, a marketer, and a Renaissance person. Using her experience in communications, customer dialogue, and brand management, Valeria has come to define modern business as a long and open conversation. ConversationAgent.com is recognized among the world's top online marketing blogs. Valeria is a Fast Company expert blogger and a contributor to The Blog Herald and Marketing Profs Daily Fix. She is a co-author of The Age of Conversation, a groundbreaking ebook collaboration by 103 of today's top marketing writers. Valeria is a frequent public speaker on brand marketing, customer service, and integrating social media tools in marketing programs to serve business strategy.
President
Hoover’s
David joined Hoover’s as president in June 2007. In this role, he is responsible for ensuring the successful execution of the company’s initiatives and for driving Hoover’s overall strategy. Before joining Hoover’s, David served as Vice President and General Manager of Global Business Operations at Unisys. David joined Unisys from Hewlett-Packard, where he was Vice President of Imaging Printing Group Worldwide Direct. Prior to this, David was HP’s Vice President of Americas Sales Operations, after serving as a member of the acquisition team during the HP merger with Compaq Computer Corporation. During his time at Compaq, David served as the company’s Vice President of North America Operations. He also held a number of other executive management positions, including directing sales and marketing, worldwide services management, and customer services. In addition, he participated in several merger and acquisition teams. Prior to joining Compaq, David instituted and managed engineering and consulting services divisions at Unicom MicroAge. He also founded and privately sold several startup companies.
Author,
The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly
David is a recovering VP of marketing for two publicly traded B-to-B companies and was Asia Marketing Director for Knight-Ridder, at the time it was one of the world’s largest newspaper and electronic information companies. He is now an online thought leader and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. David is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 14 languages. He developed the New Rules of Marketing™ course for Pragmatic Marketing, Inc. based on his book.
Vice President of Strategic Services
Return Path
Stephanie helps direct marketers in B-to-B and B-to-C markets to drive higher response from email messages and value from the email channel. Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley. She is also the co-author of Sign Me Up! A Marketer’s Guide to Creating Email Newsletters that Build Relationships and Boost Sales.
Consigliere
crayon
Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. As Consigliere for crayon, LLC, Scott serves as the primary point of contact for clients. Scott joined crayon after three years with PJA Advertising + Marketing, a B-to-B shop that specializes in the high tech and health sciences industries, where he helped clients with integrated brand campaigns and led an e-newsletter practice for a major client. In addition to his marketing background, Scott is an active blogger and podcaster. He writes about issues relevant to the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking.
President and Founder
Local Leaders, LLC: Connecting you with the luxury home experts
Stephen has more than 20 years experience in online and magazine publishing, database management, broadcast media, and live-event production. Before starting Local Leaders, Stephen was president of the Boston division of Reed Business Information, responsible for a large portfolio of publications, websites, newsletters, and a research group. He also has experience running a multimedia software and services company. As president and CEO of ThingWorld Multimedia, he helped the sports and entertainment industries move digital content to the web, long before it was popular. Prior to becoming involved in multimedia, Stephen was president and CEO of InfoWorld Media, a unit of International Data Group, where he led a team that grew it into the largest computer trade magazine in the United States. He also spent three years at CapCities/ABC as vice president of sales and marketing, and several years in broadcast radio and cable television.
Customer Experience Director
BusinessOnLine
Thanh is an HFI (Human Factors International - the usability standards governing body) certified expert in the field of human-computer interaction. Her background in cognitive and computer science, as well as her extensive research experience focusing upon user-centered design, contextual inquiry, accessibility, and real world focus groups make her an invaluable asset. In addition, she is a Web 2.0 expert, familiar with AJAX, RIA’s, and social networking. Her knowledge of usability best practices and technical innovation are complemented by her specialization in SEO. This allows her to tie business results into usability practices, essentially creating a unique form of SEO-driven usability.
Vice President of Marketing
BreakingPoint
Pam oversees global marketing for BreakingPoint including brand strategy, integrated marketing programs, press and analyst relations, and regional field marketing. Her goal is to further increase both awareness and demand for BreakingPoint’s growing product portfolio. An award-winning marketing professional, Pam has more than 18 years of experience using advanced techniques and proven marketing frameworks to develop programs that make an immediate impact on revenue. Previously, she served as Senior Director of Marketing for NetQoS Inc., the fastest growing network performance management company in the industry. She has led marketing for successful, high growth startups and public companies including Pervasive, Ventix (now Motive), Ineto (now Siebel) and Concero. Pam is a published writer, instructor, and frequent speaker at industry conferences.
President
VisionEdge Marketing
Laura’s career spans nearly 30 years of marketing and sales. Her expertise and experience reflects the VisionEdge Marketing’s focus on improving marketing performance, effectiveness and efficiency, as well as marketing and sales alignment. Prior to VEM, Laura served nearly 14 years at Motorola, Inc. in a variety of marketing and sales roles. In addition to VEM and Motorola, she has worked in the application software, enterprise software and financial services industries. Laura is the author of dozens of published marketing and branding articles, and the books Gone Fishin' for Marketing and Sales Alignment and Measure What Matters. She has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Stanford University, Truman State University and Purdue University. Her new book, Creating a Performance-Driven Marketing Organization is due out late summer 2008.
Managing Partner
Precision Thinking
Kathryn has worked with a variety of B-to-B companies including IBM, Novell, Interleaf, Giga Information Group, CA (Computer Associates), Diebold, Avid, Kronos, and ATG. She has 20 years of experience building and launching high technology businesses. Kathryn served as vice president of marketing on the IPO team at Phase Forward, a provider of software and services to pharmaceutical companies. She was vice president, GM at BBN Planet (later Genuity) and headed up strategic marketing at Lotus. Kathryn has published in Marketing Profs, Mass High Technology, and Harvard Business School Working Knowledge. She is on the Board of Community Action Partners, where HBS alumni provide pro bono consulting to nonprofits.
Creative Partner
Stelzner Consulting
Michael is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 100 white papers for many of the world's most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. He is executive editor of the 20,000-reader WhitePaperSource Newsletter, a monthly publication dedicated to helping writers and marketing professionals master the art of white papers. Michael is the founder of WhitePaperSource.com, the first and only portal dedicated to the topic of white papers. In addition, Michael trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics. Michael also authored, How to Write a White Paper: A White Paper on White Papers, used as required reading at major universities such as MIT and Johns Hopkins.
Senior Director, Marketing
Systems US and Canada Channels
As the Senior Director of Marketing for Cisco Systems’ U.S. & Canada Channels organization, Luanne leads the team that develops marketing and communications strategy for the Channel while providing support for partner and field marketing initiatives. Luanne brings a new level of marketing innovation and collaboration to Cisco and its U.S. and Canadian partners. Highlights of her team’s successes include launching a program designed to assist SMB partners with marketing, creating the Marketing Acceleration Planner (MAP) - a customized online experience where partners can create marketing plans, and hosting an industry-first event for Cisco partners focused purely on web 2.0 marketing.
Chief Strategy Officer
crayon
Greg is a recognized expert on marketing innovation, emerging media and Web 2.0. His unique and sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com. In his role at crayon, Greg leverages over 17 years of experience to head the company’s strategic advisory and conversational marketing practices. He provides crayon’s clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches. Prior to joining crayon, Greg was VP/Director of Emerging Channels at Digitas, where he and his team advised clients on creating compelling brand experiences through emerging platforms. Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts of convergence on traditional media channels. Greg has also held strategic marketing and sales positions at Akamai Technologies, Loudeye, Globix Corporation and ROO Online Broadcast Network. In addition to blogging, Greg has written for MediaPost’s OMMA magazine, iMedia Connection and MarketingProfs.com.
Marketing Operations
SAP America, Inc.
More information coming soon...
Founder and CEO
MarketingProfs, LLC
In addition to being the Founder and CEO of MarketingProfs, LLC, Allen is a professor of marketing at USC. Formerly, he was on the faculty of Stanford University and a consulting member of the technical staff at Bell Labs. He has also worked as a consultant for a variety of high technology and science based companies, including Intel, Amgen, Texas Instruments and IBM.
Founder & CEO
xynoMedia Technology
Lena is an award-winning social media consultant, blogger, speaker, journalist and technologist. She is also the Chief Social Media Strategist of xynoMedia, a New York-based firm that helps lifestyle, entertainment and service-based businesses build social media tools (like blogs and online communities) to increase word of mouth, thought leadership and refine product development. Some of the companies she has worked with include: MasterCard, Pitney Bowes, Philips and Hyperion. Her mission is to make social media easy to use, manageable and worthwhile.
President
MarketingProfs, LLC
In addition to being the President of MarketingProfs, LLC, Roy is the co-author of the pioneering book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact (John Wiley & Sons, 2006), which has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis. He has worked with numerous marketers from leading companies such as Microsoft, Wells Fargo, and Visa—resulting in the improved stature and value of marketing. He has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners.
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