Fundamentals of Message Design: Increasing the Chances You Get a Yes

Are traditional approaches to persuasion actually working against you?

Drawing from over 25 years of message strategy experience and cutting-edge behavioral research, closing keynote presenter Tamsen Webster reveals why common marketing wisdom may be holding you back from getting the "yes" you want from clients—and what to do instead.

This keynote is specifically designed for marketing professionals and agency leaders who need their social content, campaigns, and client pitches to convert more reliably. Tamsen will share a groundbreaking, can't-miss framework for crafting messages that drive action by building on the beliefs your audience already holds.

You'll learn...

  • A proven template for crafting high-converting messages, with specific examples of before/after message transformations
  • Clear criteria for evaluating message effectiveness
  • Actionable steps to implement immediately in your next campaign or client pitch

THIS WEBINAR FEATURES:

Tamsen Webster

Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster helps leaders quickly craft their case for long-lasting changes in thinking and behavior. In addition to her work with Harvard Medical School and Fidelity Investments, Tamsen has spent over 10 years as an Idea Strategist for TEDx.

SPONSORED BY:

Presented by MarketingProfs
Fundamentals of Message Design with Tamsen Webster is session #6 and a free sneak peek of Foundations for Marketing Success, MarketingProfs' newest PRO series. Want marketing programs that are more than cookie-cutter tactics and meh messaging? Start with a foundation of strategic thinking, effective communications, human relationships, trust and credibility, and more—evergreen principles that go beyond trends. Join us for this six-session event live on Wednesdays, April 22 – May 27, or streaming on demand. Register now.
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KEY DETAILS

  • Date: May 27, 2026 — 12:00 PM ET
  • Length: 60 minutes
  • Presenter: Tamsen Webster
  • Topic: Writing, Marketing Strategy
  • Price: $0

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