Is Your Customer 360 Actually AI-Ready?

Whether you're early in the Customer 360 journey and assume you'll figure it all out later, or you believe you've built something good enough and moved on... AI has changed how Customer 360 works. Here's why:

As consumer goods, retail, and financial services organizations push harder on personalization, efficiency, and intelligent automation, Customer 360 determines whether you can support AI-driven decisions, deliver trusted experiences, and coordinate action across the business to drive real outcomes.

Join us to explore what it really means to have an AI-ready Customer 360 program and what you can do to get there, including:

  • How leading organizations across industries are evolving their approach
  • A practical maturity framework to understand where you are today—and what comes next
  • A short demo from Snowflake that brings outcomes to life

THIS SPONSORED WEBINAR FEATURES:

Florian Delval

Florian Delval helps companies make better use of customer data and AI by building robust customer experience strategies and technology stacks. Passionate about innovation, Florian guides organizations through complex digital landscapes to achieve lasting success.

Ryan Watson

Ryan Watson leads Snowflake's work with Retail and Consumer Goods marketers. He has served as Chief Commercial Officer at a public wine company, Chief Marketing Officer at multiple VC-backed consumer companies, and held leadership roles at Amazon and Kraft Heinz.

Eddie Drake

With a passion for data-driven strategies, Eddie Drake has spent his career helping brands drive ethical growth, enhance customer experiences, and cultivate insights. He continues to work deeply with marketing trade associations to advance consumer data privacy practices.

Jennifer Fleck

Jennifer Fleck is a thought leader on customer data, AdTech/MarTech convergence, and GenAI in marketing. She has proven success designing and delivering enterprise-scale customer data and digital transformation programs across Fortune 100/500 clients.

SPONSORED BY:

Sponsored by Snowflake
Snowflake makes enterprise AI easy, efficient, and trusted. Thousands of companies around the globe, including hundreds of the world's largest, use Snowflake's AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here.
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KEY DETAILS

  • Date: April 9, 2026 — 2:00 PM ET
  • Length: 60 minutes
  • Presenter: Florian Delval, Ryan Watson, Eddie Drake, Jennifer Fleck
  • Sponsor: Snowflake
  • Topic: Customer Experience, Artificial Intelligence
  • Price: $0

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