AI can generate content in seconds—but most of what it produces is as generic, inconsistent, and disconnected from your brand as a free stock photo.
It's not you. And it's not a tool problem. It's a training problem.
AI can't represent your brand without training.
In this hands-on workshop presented by author and content strategist Erika Heald, you'll learn how to train AI to operate like a true extension of your marketing team—one that understands your voice, follows your messaging, and supports your campaigns with greater speed and consistency.
Erika will walk you through her system for replacing one-off prompts with an AI content system that makes AI usable at scale, by combining structured brand inputs, repeatable workflows, and practical guardrails to ensure every output meets your standards.
And this process is applicable no matter which LLM you use: ChatGPT, Gemini, Claude, and—yes—even Microsoft Copilot.
You'll walk away with a clear, repeatable approach to turning AI from a generic content generator into a reliable, on-brand marketing teammate right away, so your team can begin generating content at scale.
This workshop includes a workbook with activities and bonus resources from Erika's new book, Content Foundations.
By the end of this workshop, you'll be able to...
- Turn your brand voice and messaging into structured inputs that AI can consistently follow
- Build reusable prompt frameworks and brand training systems for your team
- Create repeatable AI workflows across your marketing deliverables
- Apply guardrails and feedback loops to keep outputs on-brand and continuously improving
THIS WEBINAR FEATURES:
Erika Heald is a content strategy consultant and author of Content Foundations. She partners with B2B organizations to scale their content programs without losing their brand voice. She is the host of the weekly #ContentChat LinkedIn live conversation and podcast and regularly speaks at industry events worldwide.
