Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline

Most B2B marketing teams say they're "doing AI"—a few pilots, some prompts, a chatbot no one uses. A smaller, emerging group has built something smarter: a go-to-market brain that connects their marketing tools, sales data, and company-wide systems into one unified view. The result? Teams that can plan and execute campaigns with full context, pull answers from any system, and turn messy data into real pipeline.

In this cut-through-the-hype session with Interrupt Agents and Glean, you'll learn how mid-market and enterprise leaders built the brain first, then the agents—and get a practical roadmap to do the same.

You'll learn how to:

  • Build an enterprise "marketing brain" that connects your tools and powers agents that do real work
  • Create a 90-day roadmap your leadership will approve—with clear impact on pipeline and ROI
  • Spot AI theater vs. real transformation using signals that actually matter to leadership

THIS SPONSORED WEBINAR FEATURES:

Ben Lack

Ben Lack is CEO of Interrupt Agents and a B2B marketing and revenue leader who helps growth teams design full-funnel programs that actually ship—using AI and agents to drive leads, pipeline, and repeatable revenue wins.

Weisi Kang

Weisi Kang is Senior Marketing Operations Manager at Glean, focused on building scalable GTM operations through process, systems, and data—with a passion for using AI and automation to help teams move faster and drive more pipeline.

SPONSORED BY:

Sponsored by Interrupt Agents
Interrupt Agents is an AI-native growth infrastructure company for B2B marketing, sales, and revenue teams. We help orgs move beyond AI experiments and into a durable operating model—built around a single GTM brain and production-ready agents that do real work.
Sponsored by Glean
Glean is an enterprise Work AI platform that turns company knowledge into faster decisions and better execution. By connecting information across the tools teams already use, Glean gives employees one secure place to search, create, and automate work.
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KEY DETAILS

  • Date: June 4, 2026 — 2:00 PM ET
  • Length: 60 minutes
  • Presenter: Ben Lack, Weisi Kang
  • Sponsor: Interrupt Agents and Glean
  • Topic: Marketing Strategy, Artificial Intelligence
  • Price: $0

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