AI models don't discover brands the way search engines do—they pull from signals like press releases, earned media, and syndicated content. If your PR strategy isn't built for this reality, your brand may be invisible where it matters most.
In this hands-on session, we'll show you exactly how to use press releases and earned media to drive AI citations and generative search visibility—with real examples, actionable frameworks, and live demos.
Join us to learn how to:
- Craft and optimize press releases and syndicated articles for AI discoverability
- Use earned media and quality backlinks to reinforce brand authority
- Understand and act on citation insights from your distribution strategy
THIS SPONSORED WEBINAR FEATURES:
Dave Borden is Vice President of Business Development at Notified. He focuses on helping leaders rethink the role of press releases, earned media, and content distribution—not as isolated tactics, but as strategic levers that influence perception, credibility, and growth.
Melissa James is Senior Sales Director for the East Region at Notified. Known for her dynamic and results-driven leadership, she helps organizations amplify their stories through technology-enabled communication solutions to connect brands with audiences worldwide.
SPONSORED BY:
KEY DETAILS
- Date: May 7, 2026 — 2:00 PM ET
- Length: 45 minutes
- Presenter: Dave Borden, Melissa James
- Sponsor: Notified
- Topic: Demand Generation, Public Relations, Artificial Intelligence
- Price: $0
