Hot Seat Labs: In these group sessions, three attendees will volunteer to put their marketing programs under the microscope—and in front of the crowd. A panel of experts will review how they stack up and how they can improve. Take notes as others are critiqued. Or add your name to the mix at events@marketingprofs.com. R U Tuff Enuf?
One-on-One Labs: During these private consulting sessions, you'll sit down one-on-one with an expert to review where your marketing efforts are spot on and where there's room for improvement. After only 15-20 minutes, you'll walk away with a list of "to-dos" that will ramp up your digital marketing in a flash. Sign up on site at the registration desk when you pick up your badge. It's first-come, first-serve, so get there early!
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HOT SEAT LAB: Wednesday: 10:45 am – 12:00 pm SPEAKERS: Join us for this educational and entertaining session lead by Stephan Spencer, Founder & President of Netconcepts and Amy Africa, President and Chief Imagina-8-tion Officer of Eight By Eight where they will offer live, impromptu critiques of B2B and B2C websites of audience members. Stephan and Amy love to play the critic (think: the Muppet judges, those old cads in the balcony), but we promise they'll play nice. Ok, we can't actually promise that, but they said they'd be gentle. You’ll see and hear how you and your colleagues' sites rank in terms of their ability to garner search traffic and ultimately convert visitors to sales. You’ll walk away with valuable lessons learned from what these sites do well and where they need improvement—in the areas of SEO, conversion and usability. |
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HOT SEAT LAB: Thursday: 9:15 am – 10:30 am SPEAKER: So you have a blog … now what? Lots of companies have created blogs as part of their web strategy. But too often, the blog appears to languishes, garnering few readers and little feedback. This session will review the blogs of three different companies, examining all aspects of the blog to determine its effectiveness, and how it might be improved, and how to measure your blog’s effectiveness in your industry. If you want to have your site considered to be one of the sites reviewed in front of the audience please email events@marketingprofs.com. |
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HOT SEAT LAB: Thursday: 11:00 am – 12:15 pm Speakers: You won't want to miss this exciting session were you'll see three live reviews of both B2B and B2C email programs evaluated by a panel of experts. The fact is, not all best practices make sense for every business. We'll all learn from a few great examples of what works and what doesn't - and how to apply the best practices to particular business situations. If you want to have your site considered to be one of the sites reviewed in front of the audience please email events@marketingprofs.com. |
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Web Usability Kick-Off Session: Wednesday: 9:00 am – 9:30 am LAB LEADERS: Join Aaron Kahlow in this group session when he sets the stage for his hands on workshop that will explore The Top 10 Foundational Principals of Website Usability and how marketers can apply these principals to improve their website, email campaigns, landing pages and the general Online Customer Experience. This workshop will educate you on the science behind Website Usability and how best to apply the known research to your website efforts. Learn tactics and strategies on how to build the optimal Customer Experience.
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One-on-One Labs: Wednesday: 9:30 am – 4:50 pm After Aaron sets the stage (see above), attendees can take advantage of some one-on-one feedback about their own sites at the Website Usability One-on-One Labs. These HelpMySite Labs are built to give marketers individual time with subject matter experts in Website Usability. Sign-up on-site for 20 minute slots to have the expert review your Website and provide industry leading advice. These labs are great for those looking to better understand the strengths and weaknesses of their Website and how best to prioritize efforts. |
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One-on-One Labs: Wednesday: 9:00 am – 4:50 pm Lab Leaders: Sign-up for a one-on-one private consulting session with an email expert. They'll provide you with 20 minutes of undivided attention reviewing your email program and making suggestions for improvement. You can ask for an overall critique of your program or talk to them about specific questions you need answers to. Either way, it's free advice from the best in the business that's sure to increase your ROI. |
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One-on-One Labs: Wednesday: 9:00 am – 10:15 am and 3:30 pm – 4:45 pm Lab Leaders: You know you should have a LinkedIn profile, or a Twitter presence, or a thousand friends on Facebook by now ... but you don't know where to start? Sign up for one-on-one consultations with Social Media maven Connie Reece, who can help you decide on a personal social media strategy that's right for you. In a private 15-minute session, Connie will start you on your way to creating profiles on the various social networks, with the goal of building an online presence that will pay dividends for your business, personal brand and, ultimately, your career. |
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One-on-One Labs: Blogging Wednesday: 10:45 am – 12:00 pm and 1:45 pm – 3:00 pm Lab Leader: Whether you're already blogging or just thinking about getting started, this 15-minute private consulting session can put you on the right track. Mack will reveal what it takes to start a blog, create "must-read" content, build your readership and ultimately increase your brand recognition and your customers. Plus, he'll show you how to measure your blogs effectiveness within your industry to prove that it's paying off. |
*Program and Schedule Subject to Change.
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